The Brands called Punjab,Punjabi,Punjabiyat!

Anything that has a name and an identity is a Brand.But some names are just not names they become much more than that.Punjab is one such example. When a person hears the word Punjab,a lot and lot of associations start to generate in one’s mind. From mustard fields to the 5 rivers,from music to culture,from people to workmanship,from ego to fights,Different pictures get created in the mind. Like a good brand the meaningful name PUNJAB-Punj Aab-The land of 5 rivers Ravi,Beas,Chenab,Jhelum and Satluj adds to the equity. Punjab is no more just a state,its an ever growing brand. When we…
































