TMSBiz-The Marketing Hub

Pepsi India is about to launch its popular brand Pepsi Max in India.India has already tried,tasted and accepted Pepsi in its two avatars,Pepsi and Diet Pepsi. So whats this Pepsi Max ? First impression was that its a sugar free diet Pepsi in a new bottle but when did a little bit research,TMSBee found out that itdiffers from both its previous avatars.It differs from Pepsi in that it contains phosphoric acid, acesulfame potassium, calcium disodium EDTA, Panax ginseng extract and twice the amount of caffeine. The word Ginseng rings some bells.TATA TiON also boasted of having ginseng and its claimed to be a…

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Nissan has finally launched its much awaited car Micra in India.Its a a launch that could intensify price-war in the premium hatchback segment. Micra is Nissan’s first major Indian offering.As a brand,Nissan is not unknown in india.People have seen Nissan cars around.With this latest offering,Nissan is set to become a household name(if micra becomes successful). After the Figos and the Polos,India is all set to check out the new Nissan Micra. In India,people tend to ask first up, how much will it cost ? Micra is aggressively priced between Rs.3.98 lakh and Rs.5.29-lakh which is very competitive.Ford Figo,Volkswagen Polo,Maruti Swift would all feel the heat…

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Many a times branding,marketing and advertising might just not only be for profits,bottomlines,sales etc.It can also be for some cause.Aircel recently partnered with WWF for ‘Save Our Tigers’ social media campaign.I saw the ad for the campaign 2-3 days back and I just loved it. It is in a form of simple but effective story.A cub is being shown alone waiting for its mother who might just not return from the forest.The number 1411 in the end leaves a mark. Tiger is our national animal.It has been my favorite animal from the time i remember.Recently i went to Sanjay Gandhi…

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FIAT is the 6th largest car maker in the world.Its based in Italy.Its a brand that is well known around the world.Its present in many countries including India. FIAT has had a very strange relationship with India.We all do remember the Premier Padmini which was on roads till 2000.Even today majority of the TAXI’s in Mumbai are Padmini. Premier Padmini is a word that sounds a little lesser known and lesser recognized.Many would think,Which Padmini,Which premier car is he talking about ? Now when i say majority of the TAXIs in Mumbai are FIATs it makes a lot more sense. Both…

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It gives me immense pleasure when i write about marketing campaigns which are like ‘Jaago Re’.When the motive of a marketing campaign is just not profit but larger than that.When It has power of changing society and  starting a revolution then its above a campaign definitely. When Tata Tea launched ‘Jaago Re’,All stood and watched.’Jaago Re’ was a catch line and it made people think.Then they took the campaign to new heights and made it very successful. Now TATA Tea is back with its new campaign on similar lines ‘Aaj Se Khilana Bandh, Pilana Shuru’.This version takes the issue of…

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This is as good as it can get ! Now you need not go to an ATM if you need cash.if you are in a mall,shop or a restaurant,you can just withdraw cash from a POS(Point-of-Sale) Terminal like bill counters. Thanks to Reserve Bank Of India(RBI) for this move. Click this link to read the exact letter from RBI to banks and system provider(VISA/Mastercard):  http://www.rbi.org.in/scripts/NotificationUser.aspx?Id=5184&Mode=0 Conditions : 1. This facility is available only against debit cards issued in India. 2. The maximum amount that can be withdrawn at POS terminals is fixed at Rs.1000/- per day. 3. This facility may…

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Argentina recently saw a new change in their lives, A new soft drink Pecsi or not so new softdrink Pecsi.Actually Pepsi has come up with a new campaign in Argentina in which Pepsi has been renamed Pecsi. When speaking Spanish, especially with an Argentine accent, people tend to say “Pecsi” instead of “Pepsi”. They have said it like this for years, and Pepsi has responded by launching a campaign changing the second P to a C, believed to be the first such change for the venerable brand. According to a recent survey, 25% of the population says it that way….

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