TMSBiz-Tech,Mktng,Sales n Biz

This post completes the brand ambassador dilemma trilogy.The previous two BAD 1 and BAD 2 talked about distinct aspects of having a brand ambassador for your brand.The first one dealt with conflicting brands of one ambassador and second dealt with the moral dilemmas associated with the ambassador with a special case of Tiger Woods. The part 3 mainly deals with poor execution,implementation and use of brand ambassador. I will start it with an ad.Just have a look at it After watching the whole ad,you just see Hritik Roshan and that is only what you see in the ad.The ad happens…

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Today i saw the new ad of Rin and it is some ad.The Ad directly compares Rin and Tide.This is Rin Ad so obviously they have shown Rin much better than Tide. This style of advertising is called Combative advertising. Just have a look at the ad. Poor Quality Regretted The ad is just too direct.There are two ladies.One lady praises Tide(the packet is also shown),suddenly the bus carrying their respective children arrive on the scene.The guy who comes out first has a dull shirt but the guy who comes out next has whitening light shirt and he goes to…

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Dalda has been a big brand in india from past 7 decades.Dalda was a brand of vanaspati ‘ghee’.A vanaspati is basically mixture of vegetable oils that have been converted to solid form by the addition of hydrogen. Dalda was basically used as a cheaper subsitute to the original ghee(clarified butter) which is inseparable from our Indian cuisine.People who couldn’t afford ghee used dalda instead. In fact Dalda became synonymous with vanaspati.Dalda meant vanaspati and vanaspati meant dalda. I even heard that people used to refer any general cheaper substitute as Dalda.e.g.any cheaper brand for any product would loosely be referred to as…

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TATA is a brand which can be used to market any thing under the sun.Whether it is Trucks,Cars,DTH,Tea,cell phone(CDMA or GSM),Tea,Software,Graphics etc etc TATA has marketed all of them well and made them the market leaders. TATA hai to achcha hi hoga ! (If its TATA,It would be good).This is general public perception about TATA. TATA is built on trust and quality. Now yet again TATA has diversified and stepped into a new market (where trust is paramount ) i.e. Cold Beverage market.They have a new offereing called TATA TiON.The market is not exactly cold beverage but non carbonated and…

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Nearly a year back i noticed small kiosks near many stations in mumbai.All station roads had these small brown colored kiosks with 2 3 guys standing.These brown colored kiosks had Hindustan Unilever written on them.Those guys had a big container type of equipment with them.One day i and my friend went to them(due to Brand Hindustan Unilever) and asked what was it all about. They very professionaly told us about this new Water Purifier from Hindustan Unilever.They kept explaining it and the word Hindustan Unilever was very prominent in their description(Unilever were attaching their heritage with it to sell it…

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