TMSBiz-Tech,Mktng,Sales n Biz

Apple is back.Apple recently launched its new marvel named iPad.Apple has been famous to create categories for the consumer.First iPod(digital music),then iPhone(super smart phones) now iPad(category ??). iPad is not a laptop,its not just an ebook reader,its not a phone,its not just a music player,its just as Apple calls it the iPad. I own an iPod Touch,the first of such black,single button smart devices by Apple.I am happy with it and use it to the fullest.When i see an iPhone,it just looks the same,same look and feel,same functionality only that it can be used to make calls. Now when i…

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It all started when TIME magazine named YOU the person of the year in 2006.It was all due to the power a normal guy has these days.Facebook,twitter,blogs and YouTube have given us the power to start anything,share anything. This new concept has just not ended here but has gone a lot deeper into the way a product is marketed these days. Companies are using ‘You’,’Me’,Yours’,’us’ as marketing keywords to attract the customer.Every customer is made to feel special. In recent days many companies,majority being high tech companies have come up with campaigns and products highlighting the personal touch. Apple used…

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Till now we were experiencing a wave in advertising which was Animation based Ad campaigns.Vodafone,Virgin,Videocon,Limca(HP campaign) and many more all coming up with their animated campaigns. It was always said that animation is cheaper in recession as the actors,models and brand ambassadors incur a huge cost. But now comes the fusion.Aamir Khan in his new Coca Cola ad is animated as a Video Game Character. He came first in Ghajini the game as an animated character Sanjay.Now this new animated avatar. Here is the Ad The Making of the above ad can be seen here. Coca Cola is trying something…

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