It is in a form of simple but effective story.A cub is being shown alone waiting for its mother who might just not return from the forest.The number 1411 in the end leaves a mark.

Tiger is our national animal.It has been my favorite animal from the time i remember.Recently i went to Sanjay Gandhi National Park in Mumbai and saw 3 4 tigers.When i saw them i just kept looking at them,such was their aura.But now i feel saddened by the fact that just 1411 are left in India,which has this animal as its national symbol.

The site SaveOurTigers is well made.It has used Social Media to the fullest.Facebook,twitter,blogs have been effectively used.

You can also join the roar as i have done already.When i saw their ad,it said speak up,blog,share in the end.What better purpose can my blog serve ?

Many big stars like Mahendra Singh dhoni,Baichung Bhutia are supporting the cause.

Still i am a bit skeptic of how can spreading awareness to people like us save the tigers when hunters,poachers and killers are still roaming around in the forest killing them ?

I hope i am wrong.

What Say ?

© 2010, TMSBee. All rights reserved.

But it didnt end there suddenly we started to notice Virgin Mobile cartoon characters named Pebbo and gang.It didnt do that good but was ok now Videocon comes with new characters Chow and Mouw.

Three companies starting with V have similar characters ZooZoo,Pebbo now Chouw and Mouw.

A new logo,new ad and new characters.Lets see whether how good it turns out for Videocon.

Already new ads are out

1) Change is happiness

2) Change is refreshing

Both ads are trying to tell us that change is there in Videocon,but no where we are able to know whether Videocon is an electronics company or a softdrink company( happiness and refreshing).

I read it on a site

“The new identity and logo is based on the consumer-centric approach of the brand and its positioning to be closer to the consumers heart – both in terms of its values and philosophies, as well as its servicing aspects. The brand make-over is aimed at Youth-minded consumers who have a new global mind-set.The Videocon logo is the heart of the new brand identity. The Fluid lava reflects the brand idea, ‘Experience change’. The color palette has been chosen to reflect the philosophy of Videocon Group i.e. the color green is symbolic to the company’s ecology drive.”

Everything is fine but two points

1) We are tired of these new wave of using animated characters to represent a brand.(Brand Cartoons not ambassadors as i see them)

2) If you want to make it global atleast show what you sell in your ads.(even in SRK dhoni ad no one even bothered to tell whether we sell electronics or gold)

SRK himself has unveiled the new logo and Chouw Mouw.

The logo looks good but looks like logo of a company selling some cool products.Such logo would have looked awesome for a company selling MP3 players,Game consoles or something similar.Videocon has a heritage which doesnt fit with this new logo.I hope i am wrong here.

Lets hope the Goal is achieved as proposed by Videocon.

Comments !!

© 2009 – 2010, TMSBee. All rights reserved.

A brand ambassodor is a person ,celebrity ,a known person or simply a person who promotes a brand.Normally brand ambassadors are people who are famous and have large fan following.

We all know whats a brand ambassador.Daily we see Dhoni feauturing in n number of ads or shahrukh selling a lot many things.Apna Sachin Aila!!!!

So many of them Fim Stars,Cricketers,players,Rakhi Sawants(also) and many others feature in number of ads.A brand ambassador is chosen to give a product a face,to make people associate the brand with the celebrity.

Its a nice technique.Shahrukh Khan is liked by a lot,Sachin is adulated by millions.Associating your brand with him is great.But these days a new funny thing is happening.

I will explain it with an example.

Take Shahrukh Khan who is brand ambassador of Airtel(he is rt?),He has been appearing in all Airtel ads from long time.He had become the face of Airtel along with Rehmans Tune.Now Airtel launches Airtel TV.The brand is still same and they launch this new Product.

if its Airtel TV is should have quite a lot attributes common with the phone service.by attributes i mean the brand attributes(service quality,sales service , feel and all).So Airtel is the main thing which would lead ppl to buy this DTH.

Now what happens in the ad world,Airtel mobile has Shahrukh Khan as its face telling the world that its the best mobile operator.

In the TV world Airtel as a brand has SRK standing against them with an another brand Dish TV and telling the world

‘e eeee eee Wish kkkkaarro to DISH kkkaro aeae ae hmmmm!’

It means SRK is not at all promoting Airtel as a brand instead is promoting DISH against it.

Matlab mobile lo airtel ka but TV nahin agar tum SRK fan ho!!!

Brand loyalty ki baatein karte hain,Apne brand ambassador emin to loyalty hai nahin.

Same is with Zaheer Khan 

Mobile service IDEA

DTH Airtel

Lets discuss DHONI now or MSD whatever He is promoting all the products you can think of buying.

there is a term known as general subsitute.it means all the products can be subsitutes of each other.All the products fight for your disposable income.Like if you have 50 bucks ,you can either buy Pepsi and lays or Dabur Chyawanprash or Boost and Milk .

The problem is now Dhoni is promoting all.(arey 50 rs mein to AIRCEL ka recharge bhi aa jayega).If you are a diehard Dhoni fan and trust what he says to kya loge.

loge vahi jo apna dil karega to brand ambassador ne karna kya hai !!!

Seedhi baat! No bakwaas!! arey ye to sprite ka tagline hai Sprite se yaad aaya,Seedhi baat karne vaali sprite has done a lot of twists and turns in brand ambassadorship(i dont know whether this word exists or not!).SRK (again) and Ishant Sharma chup chap PEPSI bech rahe the Sprite came along signed KKR(hhahaha Kolkata Knight Riders!!!).SRK (who was dumped by Pepsi) and Ishant Sharma went along happily with SPRITE.SRK who was selling PEPSI from ages suddenly jumped to SPRITE for his team or may be more money.

When Brand ambassadors are themselves not loyal so what loyalty would they induce through ads.

So apni akal lagao,Jo dil kare vo karo! Seedhi Baat No bakwaas!!!!!

here ends my brand ambassador dilemma
Comments Please !!!

© 2009 – 2010, TMSBee. All rights reserved.