TMSBiz-Tech,Mktng,Sales n Biz

“This post has been written in response to ’suggest a post’ request by Ish(ish-bagga.blogspot.com).” We all have heard/studied/read about the Product Lifecycle(PLC).The concept says that Product like a human being has a finite life.It grows, matures and then dies. Lets take an example.Floppy Disk is no longer available now but it was a hot cake at one time.Even till 2001-02 floppies existed in market.The product just died. Brands on the other hand don’t exactly follow a life cycle.Brands can be immortal unless they commit suicide.Brand and product are closely related.A brand is nothing without a product or service but brand can evolve…

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In recent times,we have seen a kind of rise in number of lemon based drinks in India.All the beverage makers are moving towards health based drinks as the consumer is demanding that. Coca Cola,Pepsi,Parle Agro all have jumped in the pool with brands Minute Maid Lemon,Nimbooz and LMN respectively. Nimbooz was the first brand that was launched in market which was positioned as natural lemon refresher.I was positioned as asli indian,asli nimbu(Real Indian,Real Lemon). Then came LMN,from the house of Parle Agro,which also positioned it as lemon based refreshing drink. Now few days back,Coca Cola too entered the battle with…

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TATA is a brand which can be used to market any thing under the sun.Whether it is Trucks,Cars,DTH,Tea,cell phone(CDMA or GSM),Tea,Software,Graphics etc etc TATA has marketed all of them well and made them the market leaders. TATA hai to achcha hi hoga ! (If its TATA,It would be good).This is general public perception about TATA. TATA is built on trust and quality. Now yet again TATA has diversified and stepped into a new market (where trust is paramount ) i.e. Cold Beverage market.They have a new offereing called TATA TiON.The market is not exactly cold beverage but non carbonated and…

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Till now we were experiencing a wave in advertising which was Animation based Ad campaigns.Vodafone,Virgin,Videocon,Limca(HP campaign) and many more all coming up with their animated campaigns. It was always said that animation is cheaper in recession as the actors,models and brand ambassadors incur a huge cost. But now comes the fusion.Aamir Khan in his new Coca Cola ad is animated as a Video Game Character. He came first in Ghajini the game as an animated character Sanjay.Now this new animated avatar. Here is the Ad The Making of the above ad can be seen here. Coca Cola is trying something…

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Argentina recently saw a new change in their lives, A new soft drink Pecsi or not so new softdrink Pecsi.Actually Pepsi has come up with a new campaign in Argentina in which Pepsi has been renamed Pecsi. When speaking Spanish, especially with an Argentine accent, people tend to say “Pecsi” instead of “Pepsi”. They have said it like this for years, and Pepsi has responded by launching a campaign changing the second P to a C, believed to be the first such change for the venerable brand. According to a recent survey, 25% of the population says it that way….

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