TMSBiz-Tech,Mktng,Sales n Biz

“This post has been written in response to ’suggest a post’ request by Ish(ish-bagga.blogspot.com).” We all have heard/studied/read about the Product Lifecycle(PLC).The concept says that Product like a human being has a finite life.It grows, matures and then dies. Lets take an example.Floppy Disk is no longer available now but it was a hot cake at one time.Even till 2001-02 floppies existed in market.The product just died. Brands on the other hand don’t exactly follow a life cycle.Brands can be immortal unless they commit suicide.Brand and product are closely related.A brand is nothing without a product or service but brand can evolve…

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This post completes the brand ambassador dilemma trilogy.The previous two BAD 1 and BAD 2 talked about distinct aspects of having a brand ambassador for your brand.The first one dealt with conflicting brands of one ambassador and second dealt with the moral dilemmas associated with the ambassador with a special case of Tiger Woods. The part 3 mainly deals with poor execution,implementation and use of brand ambassador. I will start it with an ad.Just have a look at it After watching the whole ad,you just see Hritik Roshan and that is only what you see in the ad.The ad happens…

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TATA is a brand which can be used to market any thing under the sun.Whether it is Trucks,Cars,DTH,Tea,cell phone(CDMA or GSM),Tea,Software,Graphics etc etc TATA has marketed all of them well and made them the market leaders. TATA hai to achcha hi hoga ! (If its TATA,It would be good).This is general public perception about TATA. TATA is built on trust and quality. Now yet again TATA has diversified and stepped into a new market (where trust is paramount ) i.e. Cold Beverage market.They have a new offereing called TATA TiON.The market is not exactly cold beverage but non carbonated and…

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Argentina recently saw a new change in their lives, A new soft drink Pecsi or not so new softdrink Pecsi.Actually Pepsi has come up with a new campaign in Argentina in which Pepsi has been renamed Pecsi. When speaking Spanish, especially with an Argentine accent, people tend to say “Pecsi” instead of “Pepsi”. They have said it like this for years, and Pepsi has responded by launching a campaign changing the second P to a C, believed to be the first such change for the venerable brand. According to a recent survey, 25% of the population says it that way….

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At about 1230 am in the night i and my roomie were watching TV.While just surfing through the channels,MTV came and we saw song from the Love Aaj Kal running on it.We both were like ,”Arey MTV pe gaane”(songs on MTV). MTV stands for music television so we should not have been surprised but we were because from past some time MTV just airs some shows like Roadies,Splitsvilla,connected (these days).If you want to watch(listen) some music MTV is not the place to be.We search for other channels like Music India or B4U music and whatever.There was time when MTV and…

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Recently I saw this new ad of Chlormint featuring Salman Khan. Chlormint has been known to bring out good ads always with the famous line “Hum Chlormint Kyun Khate hain ?”.Everybody seems to enjoy it.But whats with this new ad,“Bina tayari ke Dobara mat poochna!” The Ad is ok(rather its good) but when you watch the ad no one can stop himself from comparing it with The Halls Ad featuring Vinay Pathak. The views are not completely my own but of many people with whom i have talked to(friends,colleagues ,family) There is a strong link between the both ads. Just…

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I hope that all the people who are reading this blog right now had eaten crax in their childhood I am talking about those same CRAX round corn rings in red packet!! At the time i am talking there were just two snacks one was uncle chips and other CRAX.All my friends used to enjoy CRAX.I still remember taking 5 rings and putting them in my fingers like rings and eating them one by one. All was going fine then Ruffles(now lays ) came.Uncle Chips and CRAX had a big big competition lined up in front of them.Many of us…

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