TMSBiz-The Marketing Hub

This post completes the brand ambassador dilemma trilogy.The previous two BAD 1 and BAD 2 talked about distinct aspects of having a brand ambassador for your brand.The first one dealt with conflicting brands of one ambassador and second dealt with the moral dilemmas associated with the ambassador with a special case of Tiger Woods. The part 3 mainly deals with poor execution,implementation and use of brand ambassador. I will start it with an ad.Just have a look at it After watching the whole ad,you just see Hritik Roshan and that is only what you see in the ad.The ad happens…

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Yesterday i read that Accenture has snapped all its ties with Tiger Woods.He had been the brand ambassador of Accenture from past 6 years.He had become the face of Accenture consulting.’High Performance Delivered’ as tagline was used in the ad campaigns and Tiger was shown solving his golfing problems in the same way Accenture solves its client problems. Now after a tornado struck Tiger Woods in his personal life and his image has taken a beating,Accenture and other firms associated with him have either snapped ties or are thinking of doing it. But then there are firms like EA Sports…

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Recently I saw this new ad of Chlormint featuring Salman Khan. Chlormint has been known to bring out good ads always with the famous line “Hum Chlormint Kyun Khate hain ?”.Everybody seems to enjoy it.But whats with this new ad,“Bina tayari ke Dobara mat poochna!” The Ad is ok(rather its good) but when you watch the ad no one can stop himself from comparing it with The Halls Ad featuring Vinay Pathak. The views are not completely my own but of many people with whom i have talked to(friends,colleagues ,family) There is a strong link between the both ads. Just…

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What is a brand ambassador ? A brand ambassodor is a person ,celebrity ,a known person or simply a person who promotes a brand.Normally brand ambassadors are people who are famous and have large fan following. We all know whats a brand ambassador.Daily we see Dhoni feauturing in n number of ads or shahrukh selling a lot many things.Apna Sachin Aila!!!! So many of them Fim Stars,Cricketers,players,Rakhi Sawants(also) and many others feature in number of ads.A brand ambassador is chosen to give a product a face,to make people associate the brand with the celebrity. Its a nice technique.Shahrukh Khan is…

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