TMSBiz-Tech,Mktng,Sales n Biz

There was a time when phone meant a landline handset lying in a corner of your house.Service,network were terms not heard of.Over the years the things have changed drastically and today we have dozens of new mobile players fighting for your personal handset . Now the consumer is not restricted to just an Airtel or a Vodafone but he/she has choices.In recent past many new players have entered the market with a bang. TATA Docomo,Aircel,Virgin,MTS entered the market in recent past (2008-2009) and gave a consumer the ‘choice’.The price wars started.1p/sec,1/2p/sec etc etc were terms used in daily conversations. Now yet again…

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The Vodafone ZooZoos have become part of our lives in one way or the other.We keep seeing them on TV, Facebook or hoardings etc.But now get ready to see them on your T-Shirts,Mugs,beds,accessories and even bathrooms. Vodafone and Shopper Stop have launched the all new ZooZoo merchandise.We were not seeing much of ZooZoos ads from some time but this is a new campaign involving them. The price of the merchandise has been kept very nominal.E.g.The price of a ZooZoo T-shirt is Rs 299.A discount of 10% is also offered to existing Vodafone customers. This is an excellent way to connect…

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I was working on my laptop and talking to my dad about something,suddenly on TV i heard an ad that made me stop everything and watch it.I watched the ad as if the model in the ad was telling my story. Let us watch the ad. I have lived in many cities across india and where ever i went this problem was always there.Before every damn EPL match i had to call my cable guy to switch to ESPN or Star Sports. This was one of the biggest reasons that my parents had switched to a DTH.Whenever i came home…

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We daily see Aamir and Asin trying to convince us to buy a TATA SKY PLUS connection but how justified is buying a TATA Sky Plus ? Indian DTH market is really hot these days with many new players entering off late.Currently DISH,TATA SKY,BIG TV,Airtel and DD Direct are the players.The news is that even Videocon is planning to come into DTH market(Change is refreshing ; ) ). TATA SKY came up with this new product in market TATA Sky plus long time back.TATA Sky plus has a DVR(Digital Video Recorder) built in on which you can record your TV…

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Telecom sector has risen in india in recent years.Even Recession could not halt its progress.India had a lot of players in the market Airtel,Vodafone,Reliance,TATA Indicom etc etc. Major segments are GSM and CDMA which were well contested within boundaries.Airtel,Vodafone and Idea fighting it out in GSM domain whereas Reliance and TATA Indicom in CDMA. Few days back Reliance entered the GSM market with Hritik Roshan leading the campaigns.So how could have TATA laid back and just played in the CDMA market. Just today i got a glimpse of what they are coming up with on a TV channel TATA DoCoMo…

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From past few days we have seen new ads from Virgin mobile featuring these animated characters.Red Colored,4 in total ,selling virign mobile free local calls.But dont these remind you of some other characters we have seen in the past.Yes the zoozoos.In the last post on Airtel i had written that Airtel stuck to their type of ads and marketing but today i just realized that virgin mobile has tried to do a zoozoo. Check out the ads Virgin Mobile V2V – Room Service from Campaign India on Vimeo. Virgin Mobile V2V – Night Club from Campaign India on Vimeo. These…

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After all the mobile companies were hit by Aliens(read ZooZoos),many of us (may be you didnt! ) thought  its gonna be tough for them to come back.The first name that came to the mind was Airtel,Vodafone’s biggest competitor. I have a friend of mine who has joined Airtel,i was discussing with him one day that how will Airtel respond to Zoozoos.He said there is no need to respond.We have our own marketing base and strategy. The new ad proves that He was right.Airtel didnt do anything  strange or different.They carried on with their emotional ads and came up with this….

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What is a brand ambassador ? A brand ambassodor is a person ,celebrity ,a known person or simply a person who promotes a brand.Normally brand ambassadors are people who are famous and have large fan following. We all know whats a brand ambassador.Daily we see Dhoni feauturing in n number of ads or shahrukh selling a lot many things.Apna Sachin Aila!!!! So many of them Fim Stars,Cricketers,players,Rakhi Sawants(also) and many others feature in number of ads.A brand ambassador is chosen to give a product a face,to make people associate the brand with the celebrity. Its a nice technique.Shahrukh Khan is…

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We all know what a Hello Tune or caller tune or welcome tune is? If you dont know the blog is not for you. in nutshell a Hello Tune is a song ir tune which is played when someone calls you instead of the normal ring(tring tring).The hello tune normaly reflects your personality,your style and blah  blah. Now the main point,you pay for this service ,its  not free. Normal tarrifs for this are Subscription charge Rs 30/month Download charge Rs 15/month You might be thinking then what this is normal to whats this blog for? In the past few months i have seing this trend which…

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