TMSBiz-Tech,Mktng,Sales n Biz

Cadbury’s (or Kraft’s) 5 star has been one such brand which has always been among the top chocolate brands in India.It has been India from the time you remember.Even today an Indian child would love a 5 star even if he has been exposed to the likes of mars,snickers,toblerone etc. 5 Star has always been a well advertised brand.Cadbury’s always treated 5 star at par with dairy milk when it came to advertising.Many brands came and went but could not topple 5 Star from its position.The closest any brand came was Nestle BarOne which was liked by many.Now a days…

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I recently saw this new ad campaign of Volkswagen Polo.I was like WOW.The ads are very fresh.After Figo coming out with interesting ads highlighting the features of their car,Polo has taken a step ahead and has actually demonstrated the features of the car in a fun manner. The ads are customer oriented.Whenever a new car(or product) is launched a potential customer has a lot of unanswered questions in his mind. What is the mileage ? What are the safety measures ? What are the specs ? What are the extra features in this car ? Rather than just building a…

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Argentina recently saw a new change in their lives, A new soft drink Pecsi or not so new softdrink Pecsi.Actually Pepsi has come up with a new campaign in Argentina in which Pepsi has been renamed Pecsi. When speaking Spanish, especially with an Argentine accent, people tend to say “Pecsi” instead of “Pepsi”. They have said it like this for years, and Pepsi has responded by launching a campaign changing the second P to a C, believed to be the first such change for the venerable brand. According to a recent survey, 25% of the population says it that way….

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My roomie asked me today evening,”Do you know why clocks always show 10:10 in ads ?” Even we all have noticed all ads of watches and clocks show 10:10. I had read about that something in childhood so recollected a bit but could not remember properly then we started to browse net. First we got very interesting ones (infact funny ones) but no one was close to reality or what i had read years ago.just to share with you some interesting ones. The clock was invented at 10:10 so in honour the time is kept 10:10. It was the time…

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When vodafone came out with ZooZoo we all stood,watched and admired. But it didnt end there suddenly we started to notice Virgin Mobile cartoon characters named Pebbo and gang.It didnt do that good but was ok now Videocon comes with new characters Chow and Mouw. Three companies starting with V have similar characters ZooZoo,Pebbo now Chouw and Mouw. A new logo,new ad and new characters.Lets see whether how good it turns out for Videocon. Already new ads are out 1) Change is happiness 2) Change is refreshing Both ads are trying to tell us that change is there in Videocon,but…

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