Now from past few months,Intel inside has changed to Intel-sponsors of tomorrow.I still miss Intel Inside as such but the new campaign is just awesome.

Intel has been aggressive on this new campaign and even ads have been quite visible on Indian channels and even during IPL.

The first ad that really came to people’s notice in India was the Ajay Bhatt Ad(Co-Founder of USB)

After this ad a series of ads were launched one after the other.

Then Intel launched the new family of Intel Core processors(i3,i5,i7) and then they came up with new ads for the same under the ‘Sponsors of tomorrow’ campaign.One of the best ads i have ever seen is the one below.The ad not only shows the technological power of the company as such but also shows the kind of work culture they endorse.This ad was not only one of the favourites for the IPL in India but also for the Superbowl in US(the same ad).

The latest ad on core processors is coming up these days,now this ad is different for different countries.I found the australian version for the same ad.You will instantly remember the indian counterpart.

There are many high technology companies in the world doing work equivalent to Intel but none is as good when it comes to marketing.

Intel still is my favourtie marketeer.

What Say ?

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While driving, I could not give full attention to it,On the first instant i thought Vodafone has come up with some kind of second phase of ZooZoo campaign,but why are the ZooZoos Yellow.Other instant i had a re-look at the hoarding again.There were humans with ZooZoo like yellow faces and whole background was blackish and in red color (very similar to Vodafone),it was written,”Lets Go Phoenixing”.

This is the only image i could manage from the internet.

A typical ZooZoo Ad

I wish i could have taken a photograph right there by stopping my bike.

But if you happen to go to Bandra by road towards Mahim or Lower Parel(or even if Bandra),you will not happen to miss those hoardings.I think i saw 3 hoardings of the campaign.

There was a a couple with such ZooZoo like faces smiling with red colored Phoenix written on side.

I dont know but yes the whole campaign looks very similar to Vodafone ZooZoo campaign ( not positioning wise but look wise definitely).

Afaqs.com has a full story on it.

“The campaign is created by RMG Connect, the agency that handles the creative duties for High Street Phoenix, the objective of the campaign, called Let’s go Phoenixing, is two pronged.

Alex Coutinho, head, marketing, High Street Phoenix, explains the arrival of the creative thought. He says that according to the lingo today, most nouns are converted into verbs by adding ‘ing’. Thus, the word ‘phoenixing’ was born to encapsulate all that one can do and experience at the mall. As the company wanted to create a buzz, this seemed like a good route to do so.

The campaign makes use of outdoor and print. Radio is also a part of the media mix. “The aim is to make ‘phoenixing’ a part of everyday lingo,” says Sadanand Parulekar, head, servicing, RMG Connect. Television isn’t a part of the media mix (as is the case with most mall advertising) as the company wants to concentrate more on the local target group. Billboards have been placed at important locations between Bandra and Colaba.(source Afaqs.com)”

The positioning is good but what about the visuals.The first thing that comes to mind after seeing them is ZooZoo or ZooZoo like or something similar.

I am assuming it that even the people involved with the campaign would(or should) have noticed it.I am damn sure about that.(If not no comments).

Now the point is whether its a deliberate attempt to attract people to such an OOH ad instantly ?

I may have missed a run of mill ad showing a couple dining and laughing with a line praising the mall below,but i didnt miss it due to its striking resemblance with something already in my mind.

I don’t know whats the exact strategy,but it might just increase the footfall at the Phoenix mall where people come for ‘Phoenixing’ as they call it.

What say ?

© 2009 – 2010, TMSBee. All rights reserved.

Check out the ads

Virgin Mobile V2V – Room Service from Campaign India on Vimeo.

Virgin Mobile V2V – Night Club from Campaign India on Vimeo.

These are 4 in total

Pebbo, the protagonist, who is portrayed as cool, witty and inventive, Stonya, suave, sexy and the only girl in the boy gang, Rocky who is large, clumsy and thick in the head and Chip, the group’s geek.These are a young bunch of college going friends and who deliberately create stories and then share them with their friends over a phone call.

But now we  have an overdose of animated characters selling us the mobile service.Virgin mobile has always come up with cool ads which have been popular with the crowd.They still are running paralled ads which are great e.g. that Filmy ad involving A guy,a lady and her daughter.

But they have tried a zoozoo this time.They might have been successful in delivering the product feature effectively(free local calls) but they could have come up with a better ad campaign.

Comments!

© 2009 – 2010, TMSBee. All rights reserved.

I just came across this ad,Actually my friend Anup mailed me.I could not stop laughing when i saw it.DIET WHISKEY!!!!! I never knew about it but on searching a bit on net, I found that it was present from a long time.I wonder how i missed it or never saw it.

Please have a look at the text below the image.

I think the ad is hilarious but not at all innovative,its mean actually.Fat people will never get married is what its trying to convey.Also regarding the product,Diet Whiskey!! hahaha.

It seems an oxymoron to me Diet Whisky!! ( Read Comment of ‘Mihir Modi’ for good insights on the diet whiskey !)

You guys have a look and decide !

The Ad was released in April 2007 and agency was Mudra Communications.I still wonder how i missed it!

Three more Ads of same product

( I am sorry for the quality of the ads above.For complete ads i have to buy them,so for free i could manage the above ads only)

Any of you who has heard about it ( or even tried it ) Please comment !

and if you have not tried it you can still leave a comment!

© 2009 – 2010, TMSBee. All rights reserved.

The Chlormint Salman Khan Ad

The Halls Ad

• Both Ads feature airplanes.
• Both Ads feature Dumb characters asking about the product
• Both Ads are about a refreshing product.
• Halls had one brand ambassador,Chlormint has two.
• In the end also protagonists are thrown out (or stuck out) of the plane to tell them about the cooling effect of the product

The two competitors now have quite similar ads.

Can it create the diffrentiation a product needs to diffrentitate ftom the competitor product ?

Halls have an advantage that it came out the with the similar ad first but Chlormint has an advantage of having two bigger endorsers Salman Khan and Sohail Khan.

According to afaqs.com the agency for halls is Contract Advertising Agency and for Chlormint it is McCann Eriksson Ad Agency.

I hope both the ads are not a rip off of a foriegn ad of some other brand or the either brands.

But the similarity in the ads and products cant be unintentional.I dont know whether its just a rip off or just a coincidence.

What Say?

Comments !

© 2009 – 2010, TMSBee. All rights reserved.