TMSBiz-Tech,Mktng,Sales n Biz

When i was doing my MBA in marketing,Intel’s Intel Inside campaign was my favourite campaign of all times.I was in love with the campaign.Many marketing books take it as a case study(on ingredient marketing). Now from past few months,Intel inside has changed to Intel-sponsors of tomorrow.I still miss Intel Inside as such but the new campaign is just awesome. Intel has been aggressive on this new campaign and even ads have been quite visible on Indian channels and even during IPL. The first ad that really came to people’s notice in India was the Ajay Bhatt Ad(Co-Founder of USB) After this…

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Today morning i had an appointment with someone regarding a college event,so i had to go to lower parel.I took my bike and went along with a junior.I was enjoying the ride and the weather and suddenly at bandra and the areas that came after that,i saw some big hoardings. While driving, I could not give full attention to it,On the first instant i thought Vodafone has come up with some kind of second phase of ZooZoo campaign,but why are the ZooZoos Yellow.Other instant i had a re-look at the hoarding again.There were humans with ZooZoo like yellow faces and…

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From past few days we have seen new ads from Virgin mobile featuring these animated characters.Red Colored,4 in total ,selling virign mobile free local calls.But dont these remind you of some other characters we have seen in the past.Yes the zoozoos.In the last post on Airtel i had written that Airtel stuck to their type of ads and marketing but today i just realized that virgin mobile has tried to do a zoozoo. Check out the ads Virgin Mobile V2V – Room Service from Campaign India on Vimeo. Virgin Mobile V2V – Night Club from Campaign India on Vimeo. These…

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I just came across this ad,Actually my friend Anup mailed me.I could not stop laughing when i saw it.DIET WHISKEY!!!!! I never knew about it but on searching a bit on net, I found that it was present from a long time.I wonder how i missed it or never saw it. Please have a look at the text below the image. I think the ad is hilarious but not at all innovative,its mean actually.Fat people will never get married is what its trying to convey.Also regarding the product,Diet Whiskey!! hahaha. It seems an oxymoron to me Diet Whisky!! ( Read…

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Recently I saw this new ad of Chlormint featuring Salman Khan. Chlormint has been known to bring out good ads always with the famous line “Hum Chlormint Kyun Khate hain ?”.Everybody seems to enjoy it.But whats with this new ad,“Bina tayari ke Dobara mat poochna!” The Ad is ok(rather its good) but when you watch the ad no one can stop himself from comparing it with The Halls Ad featuring Vinay Pathak. The views are not completely my own but of many people with whom i have talked to(friends,colleagues ,family) There is a strong link between the both ads. Just…

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