Marketing
1. Apple iPhone :
- Title: iPhone as a Product and a Brand
Description: This report focuses on Apple iPhone as a product and as a brand.It is a complete report on iPhone for marketing students.
File: iPhone.docx
Size: 239 kB
2. Maggi :
- Title: Maggi Positioning and Line Extensions
Description: The report covers Maggi as a brand in india.It also details all the line extension Nestle has brought out under the brand name Maggi.
File: Maggi-Case.pptx
Size: 802 kB
3. Perceptual Mapping SPSS :
- Title: Perceptual Mapping SPSS
Description: This report focuses on P Map construction using SPSS.The report takes different brands of cars and plot a P Map.
File: Perceptual-Mapping_f_1.pdf
Size: 22 kB
4. Hero Honda :
- Title: Hero Honda Segmentation and SEC classes
Description: The report focuses on the segmentation of Hero Honda in india.It also touches upon SEC classes in detail.
File: HeroHondaSeg.ppt
Size: 1 MB
5. Dettol :
- Title: Dettol Brand Equity
Description: The Report focuses on the Brand Equity of Dettol as a brand.It also contains ways to measure its brand equity.
File: Dettol-Brand-Equity.docx
Size: 285 kB
6. Dell :
- Title: Dell Laptop Survey Report
Description: This report focuses on a Survey done for Dell Laptops.It covers aspects of Sales and Service provided.
File: Dell-Laptop-Survey-Report.pptx
Size: 313 kB
7. Shopper Stop :
- Title: Shoppers Stop-Retail Brand Management
Description: This report focuses on Retail Brand Management taking Shopper Stop India as a case.It covers 4P's,SWOT etc too.
File: Group-3-Shoppers-Stop.docx
Size: 973 kB
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