Videocon – A refreshing change or ?
When vodafone came out with ZooZoo we all stood,watched and admired.
But it didnt end there suddenly we started to notice Virgin Mobile cartoon characters named Pebbo and gang.It didnt do that good but was ok now Videocon comes with new characters Chow and Mouw.
Three companies starting with V have similar characters ZooZoo,Pebbo now Chouw and Mouw.
A new logo,new ad and new characters.Lets see whether how good it turns out for Videocon.
Already new ads are out
1) Change is happiness
2) Change is refreshing
Both ads are trying to tell us that change is there in Videocon,but no where we are able to know whether Videocon is an electronics company or a softdrink company( happiness and refreshing).
I read it on a site
“The new identity and logo is based on the consumer-centric approach of the brand and its positioning to be closer to the consumers heart – both in terms of its values and philosophies, as well as its servicing aspects. The brand make-over is aimed at Youth-minded consumers who have a new global mind-set.The Videocon logo is the heart of the new brand identity. The Fluid lava reflects the brand idea, ‘Experience change’. The color palette has been chosen to reflect the philosophy of Videocon Group i.e. the color green is symbolic to the company’s ecology drive.”
Everything is fine but two points
1) We are tired of these new wave of using animated characters to represent a brand.(Brand Cartoons not ambassadors as i see them)
2) If you want to make it global atleast show what you sell in your ads.(even in SRK dhoni ad no one even bothered to tell whether we sell electronics or gold)
SRK himself has unveiled the new logo and Chouw Mouw.
The logo looks good but looks like logo of a company selling some cool products.Such logo would have looked awesome for a company selling MP3 players,Game consoles or something similar.Videocon has a heritage which doesnt fit with this new logo.I hope i am wrong here.
Lets hope the Goal is achieved as proposed by Videocon.
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Yes! animated characters are the fad now, with so many companies coming up with their own set of characters. With Videocon, I think a repositioning was long overdue. As rightly pointed out videocon has a jaded image when compared to an LG or a samsung, which hopefully this new campaign will change. But about selling a particular product I dont think it is that important. I remember LG running similar ads with abhishek bachan where the focus was not on a single product but on the entire LG range.
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Its a corporate brand campaign… Im sure u wud have heard in the strategy classes that the vision statement should be customer-centric and not product centric. Its to the same effect here!
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I agree with you but what i mean was not a particular product means the whole vertical as total.
and one more thing if videocon is trying taking to take the brand global.a global customer should first know what Videocon is all about
but still i agree with your point on being customer centric.
Thanks for the opinion
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There are two points i would like to make:
1. The new logo is indeed aimed to be perceived as a company that makes “cool products”. Not many would be aware, but Vcon is aiming to enter the telemedia sector (DTH to be precise). They might have the disadvantage of being 6th major player – Tata Sky, Reliance Big, Dish TV, Airtel Digital and Sun – but they plan to integrate the settop box and TV as a single unit.. A strategy which might make them extremely successful in this foray,, and no one doubts their competency in this.. So personally, I give a thumbs up to this new logo and the rebranding exercise.
2. Any rebranding exercise done by major corporates should not only reflect in the logo and ads but also in the way they treat the custoers – external and internal (employees). I remember i was with Godrej last year when they had rebranded (Though not many liked their new logo), but the change was very much visible within the organization.. The results are evident, for the second consecutive year they are among top 10 in Best Places to Work..
But i surely agree with the excessive overdose of animated ads. Hated the virgin campaign, videocon seems justified to some extent..
PS.. One of ur best posts
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the animation is very good , i think this is the best animation in india in cartooning apporach.
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gggggggggoooooooooooood ads
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[...] and DD Direct are the players.The news is that even Videocon is planning to come into DTH market(Change is refreshing ; ) [...]
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[...] quite hep.Every company is talking or thinking about them.They are either changing the logos as Videocon did or are renaming the old brands to new ones as Maruti did with Zen(renamed Zen to Estillo and [...]
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