Save Our Tigers-Aircel & WWF Initiative
Many a times branding,marketing and advertising might just not only be for profits,bottomlines,sales etc.It can also be for some cause.Aircel recently partnered with WWF for ‘Save Our Tigers’ social media campaign.I saw the ad for the campaign 2-3 days back and I just loved it.
It is in a form of simple but effective story.A cub is being shown alone waiting for its mother who might just not return from the forest.The number 1411 in the end leaves a mark.
Tiger is our national animal.It has been my favorite animal from the time i remember.Recently i went to Sanjay Gandhi National Park in Mumbai and saw 3 4 tigers.When i saw them i just kept looking at them,such was their aura.But now i feel saddened by the fact that just 1411 are left in India,which has this animal as its national symbol.
The site SaveOurTigers is well made.It has used Social Media to the fullest.Facebook,twitter,blogs have been effectively used.
You can also join the roar as i have done already.When i saw their ad,it said speak up,blog,share in the end.What better purpose can my blog serve ?
Many big stars like Mahendra Singh dhoni,Baichung Bhutia are supporting the cause.
Still i am a bit skeptic of how can spreading awareness to people like us save the tigers when hunters,poachers and killers are still roaming around in the forest killing them ?
I hope i am wrong.
What Say ?
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I liked the way you’ve assimilated the cause with the theme of your blog i.e. marketing. Well-done, Manmeet!And don’t be too skeptic as this would create a high degree of awareness that would help enforce the much-needed pressure on the authorities to wake up & act. Keep roaring…
Shrinath VashishthaPort Blair (India).<a href=”http://zillion2ndinnings.blogspot.com/2010/02/support-our-tigers-roar-now.html”>SUPPORT ‘SAVE OUR TIGERS’ – ROAR NOW</a>
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Save Our Tigers-Aircel & WWF Initiative…
Many a times branding,marketing and advertising might just not be only for profits,bottomlines etc etc.It can be for some cause.Aircel recently has partnered with WWF for Save our tigers initiative.I saw the ad for the the campaign 2 3 days back and ju…
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Thanks !
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Guys Chk out this link for a wonderful piece on tiger
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