Comments on: Samsung Marine- The Positioning Problem ? http://tmsbiz.com/marketing/samsung-marine-the-positioning-problem/ Sun, 29 Aug 2010 09:26:49 +0000 hourly 1 http://wordpress.org/?v=abc By: Manmeet http://tmsbiz.com/marketing/samsung-marine-the-positioning-problem/comment-page-1/#comment-2032 Manmeet Wed, 23 Sep 2009 17:26:22 +0000 http://tmsbiz.com/?p=566#comment-2032 Thanks! both Poojas of our class commenting on the same post ! ;) Thanks! both Poojas of our class commenting on the same post ! ;)

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]]> By: pooja http://tmsbiz.com/marketing/samsung-marine-the-positioning-problem/comment-page-1/#comment-2027 pooja Wed, 23 Sep 2009 14:49:39 +0000 http://tmsbiz.com/?p=566#comment-2027 good read good read

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]]> By: www.rambhai.com http://tmsbiz.com/marketing/samsung-marine-the-positioning-problem/comment-page-1/#comment-1998 www.rambhai.com Wed, 23 Sep 2009 06:16:45 +0000 http://tmsbiz.com/?p=566#comment-1998 <strong>Samsung Marine- The Positioning Problem ?...</strong> But Today i saw this new ad.I kept on waiting for the ad to refer to the waterproofing thing but it didn’t. The main point in this ad was the shock proof attribute.First thing that came to my mind was that the name of the phone is Samsung Marine and t... Samsung Marine- The Positioning Problem ?…

But Today i saw this new ad.I kept on waiting for the ad to refer to the waterproofing thing but it didn’t.
The main point in this ad was the shock proof attribute.First thing that came to my mind was that the name of the phone is Samsung Marine and t…

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]]> By: Manmeet http://tmsbiz.com/marketing/samsung-marine-the-positioning-problem/comment-page-1/#comment-1981 Manmeet Tue, 22 Sep 2009 19:55:17 +0000 http://tmsbiz.com/?p=566#comment-1981 Even i agree that this new ad is to reinforce the funda of shockproofing to unconvinced customers.That presumption thing i have mentioned in the post.Your names rock.Macho and Sturdy could have been just perfect ! ;) Even i agree that this new ad is to reinforce the funda of shockproofing to unconvinced customers.That presumption thing i have mentioned in the post.Your names rock.Macho and Sturdy could have been just perfect ! ;)

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]]> By: Pooja Dhanuka http://tmsbiz.com/marketing/samsung-marine-the-positioning-problem/comment-page-1/#comment-1979 Pooja Dhanuka Tue, 22 Sep 2009 19:48:40 +0000 http://tmsbiz.com/?p=566#comment-1979 Well, you could be correct. But looking at it this way, Samsung has run its ad campaign and named the product on the most important feature i.e water proof. Awareness is over.This new set of ads could be for the still unconvinced customers. Its like presuming that you already know about the product. But yes, the name distorts the whole positioning. It could have probably gone for something less specific like a Samsung Macho :) or Samsung Sturdy or simply Strong!!! Nevertheless, I am sure they must have analysed all of this and do have somehting in mind already. I am impressed by the kind of come-back they have done with their mobile phone category (Amir Khan and all...). Personally, last 3 handsets bought in my family have been Samsung and we never went to the shop with the intention of doing so. Just in case what we are discussing here turns out to be true and Marine manages to fail ( I hope not though) it ll make a good case-study for managers-in-the-making :) Well, you could be correct.
But looking at it this way, Samsung has run its ad campaign and named the product on the most important feature i.e water proof. Awareness is over.This new set of ads could be for the still unconvinced customers. Its like presuming that you already know about the product.
But yes, the name distorts the whole positioning. It could have probably gone for something less specific like a Samsung Macho :) or Samsung Sturdy or simply Strong!!!
Nevertheless, I am sure they must have analysed all of this and do have somehting in mind already. I am impressed by the kind of come-back they have done with their mobile phone category (Amir Khan and all…). Personally, last 3 handsets bought in my family have been Samsung and we never went to the shop with the intention of doing so.
Just in case what we are discussing here turns out to be true and Marine manages to fail ( I hope not though) it ll make a good case-study for managers-in-the-making :)

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