PAL RiO-Will it leave a mark ?
PAL(Premier Automobiles Limited) has decided to make a comeback.PAL as a company has a long history in India.Their Padmini(Popularly known as Fiat),NE etc were part of Indian roads not so long ago,but today only cities like Mumbai have a PAL product on roads that too in a form of Taxi.
In my last post on PAL,I had discussed how PAL had caused poor brand image for Fiat in India which is still bothering Fiat a lot.But what about PAL as a brand ?
Where were they ? What were they doing all these years ?
I don’t know about that but what we all know is that they are back with a mini-SUV called Rio.It was actually launched on Oct 28th but is yet to create a buzz on advertising space.I saw RiO’s Ad today in Bombay Times.
As per the website,The Premier RiO aims to cater to the segment between mid-size passenger cars and larger utility vehicles.
Looks wise Rio seems quite good,much better when compared to Premiers previous offerings.
Now,we already have many SUV’s in India from Indian as well as international players like Maruti,Toyota,Hyundai,Chevrolet.Almost every car company operating in India has a SUV of its own.
So why Premier chose this segment to make a comeback ?
They could have come up with a car,but then bloggers like me would have written there are so many cars around so why PAL is coming up with a car why not a SUV.This is what exactly they are doing.
Rio is not a regular big expensive SUV.Its in the league of Maruti Gypsy.After Maruti has stopped thinking or advertising about gypsy,there was a kind of a void in that mini SUV segment which RiO might just fill.
Rio base model would cost about 5 lakhs and upper model would be about 7 lakhs.
Rio would not only compete with the other SUVs but also many passenger cars in the same segment.A guy who buys a swift for Rs 5 lakh or so may also want to have a look at RiO.
RiO seems to be a good bet.It has not been able to create much buzz till now but may be when PAL is just playing the wait and watch game as the advertising has not been extensive.
But one question still arises which is would people ignore PAL’s poor brand image and service and its inability to handle competition in the past.
What Say ?
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PAL RiO-will it leave a mark ?…
In my last post on PAL,I had discussed how PAL had caused poor brand image for Fiat in India which is still bothering Fiat a lot.But what about PAL as a brand ? Where were they ? What were they doing all these years ? I don’t know about that but what w…
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PAL RiO-Will it leave a mark ?…
PAL(Premier Automobiles Limited) has decided to make a comeback.PAL as a company has a long history in India.Their Padmini(Popularly known as Fiat),NE etc were part of Indian roads not so long ago,but today only cities like Mumbai have a PAL product on…
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VERY GOOD ARTICLE WELL WRITTEN http://bloggles.org
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The mini-SUV looks sleek and nice. 5-7 lakh is a good band for mass segment. If Rio’s quality is good, I see it has a great future in India.
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found your site on del.icio.us today and really liked it.. i bookmarked it and will be back to check it out some more later ..
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How did Toyota become number one. They bought some other companies to further their sales numbers. Number one. What the hell does that matter, that a greater collection of “me toos” bought into the hype. Anyone who scans the automotive magazines, looks up Toyota on the internet and just plain learns a little before purchasing would know that there were quality consequences lurking in the dark service bays at the Toyota franchises.
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