Comments on: Munch Vs Dairy Milk: The Combative Tareekh !

By: Chethan

Chethan — Mon, 30 Nov 2009 14:06:43 +0000

Yup..It’s Mine…Iodex ad? which one?

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By: Manmeet

Manmeet — Fri, 28 Aug 2009 15:00:03 +0000

Thanks !
Is Chaaps.com yours ?
Do you have Iodex’s latest commercial !

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By: Chethan T

Chethan T — Fri, 28 Aug 2009 14:53:46 +0000

Excellent!
I was looking for this video!
Great Stuff! Tit for tat Munch!

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By: Manmeet

Manmeet — Wed, 19 Aug 2009 08:40:56 +0000

I agree to your point that pay day was an excellent idea but badly executed.They could have clubbed this thing with their ‘kucch meetha ho jaye’ campaign but they made it an independent campaign.

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By: SAK

SAK — Wed, 19 Aug 2009 08:35:35 +0000

I agree to your point where the spoof does score, but i personally do not find any fault with the concept of PayDay used by Cadbury. It is a brilliant idea which was to be simply put, badly executed.
Munch’s spoof has simply capitalized on the weak execution.

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By: Manmeet

Manmeet — Tue, 18 Aug 2009 14:54:48 +0000

Thanks for such a wonderful comment maddy!
I would just like to make 2 points here
If cadbury would have extended thier ‘kuch meetha ho jaye campaign’ with the pehli tareekh funda then it would have been great!but these days they are just concenterating on this pay day concept.In fact they are obsessed with it.
and second point Nestle used Munch in the same way coke uses Sprite to answer the Pepsi Ad campaigns.Consumer is intelligent enough to understand what nestle meant.
But still more than the fundas involved i am enjoying the Munch Spoof.Whenever the ad comes i can stop smiling.hehe

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By: Madhavan Sekar

Madhavan Sekar — Tue, 18 Aug 2009 14:47:44 +0000

Nice choice of topic by Manmeet as usual. I would like to point out that CDM’s current 360 degree campiagn is purely focussed on changing consumer behavior. Cadbury’s which was growing at a hindu rate of growth started galloping with the ‘Kuch Meetha ho jaye ‘ positioning. So u saw all Indian festivals being enchased by it. Sales logic wise now it was getting too seasonal so they launched this campaign to target the month wise volumes as well . They never say that dont eat Cadburys if its not a festival.( or even now if its not the day 1 of the month) Salaried Indians traditionally used to buy sweets or go out to eat or get something good made at home on the pay day to celebrate it with their family. These days its dying as everyday u eat out etc.. But Cadbury’s Ad is aiming to extend the same festive emotion to the pay Day.
Another thing i’d like to point out is that the positioning of munch is that of a snack food while CDM is a delight. So not much a competition at front. But this new wave competitive advertising does seem great to me as the imapct duration of the campaign is not long lasting and it aids the competition as well in the Social media space atleast

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By: www.rambhai.com

www.rambhai.com — Tue, 18 Aug 2009 13:53:22 +0000

Munch Vs Dairy Milk: The Combative Tareekh ! | Manmeet Sabharwal’s Weblog…

Few days back i saw this new Munch Ad.I was just surfing through the channels and saw this ad.I laughed very badly after watching the ad.It was hilarious.I am not a very big fan of Cadbury’s Pehli Tareekh campaign,so enjoyed this ad even more….

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