Comments on: Mahindra Scooters-Rodeo,Duro,Flyte or Just Different Positioning ?

By: Karaan

Karaan — Thu, 03 Dec 2009 09:17:03 +0000

M&M have set new standards by bringing in new inputs like tachometer, different
shades of lights etc,
I even went through this recent review which i would like to share,

http://www.scribd.com/doc/23424599

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By: Manmeet

Manmeet — Tue, 10 Nov 2009 20:55:28 +0000

HUL is a good example indeed but still in HUL products we see a lot of product difference.Fragrance,shape,moisture content,skin type etc etc but in Mahindra offerings the core product is same just the shape and size is a bit different.
Its like 3 colors of Lux.All 3 are for same skin type,smell the same,lasts for the same time but all 3 are positioned using different ads and fundas.

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By: Madhukar

Madhukar — Tue, 10 Nov 2009 20:45:04 +0000

Nice Work Bro…Line Filling is a New Concept for me…It seriously is strange to see a Company having similar products in the same price range..It is a common thing even in the FMCG sector…Say HUL…look at the Brand product Matrix…In personal care u have: Lux, Breez, Hamam, Dove, Pears, Nima Rose, Life Boy etc soaps..Not all work for HUL but it still is Carrying them. May be to keep the small competitors out or may be to maintain its market regulation power..One can never guess whats working in…But yes…Positioning does play a Vital role in deciding where your product stands in the market..and a good product line helps you to hedge your Investments…Waiting to read further on this….

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By: www.rambhai.com

www.rambhai.com — Sun, 08 Nov 2009 13:47:19 +0000

Mahindra Scooters-Rodeo,Duro or Flyte ?…

From past few days we have been seeing ads of Mahindra scooters on TV.Initially it was Rodeo then came Duro.

Mahindra 2 Wheelers(Business Unit) has 3 products in its stable.Flyte being the third apart from the above two.

Mahindra had actually acq…

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