Hippo-Fight Hunger,Spread Love
Parle Agro had launched Hippo sometime back in 2009.Hippo is a brand of wheat munchies(snacks/chips).After launching Hippo back then,Parle Agro has come up with a TV commercial now in Feb 2010.
Snacks/Chips as a category has evolved a lot in past few years in terms of advertising.With the likes of Lays,ITC Bingo coming up with interesting ads,Hippo has joined the bandwagon(or the brandwagon).
The commercial is nice and features a satire on evil practices in general.With a Bollywood backdrop song,’Pyaar Baant te Chalo’.It ends with a saying that cause of every bad thing in the world happens because of hunger.So eat Hippo,fight hunger and spread love and peace.Hippo,the mascot,solves the world’s problems by simply helping people fight hunger.In war,terrorism,corruption,politics,Hippo just solves all issues by offering hippo chips.
Nice Positioning and Ad ?
Watch the Ad now
The ad breaks the clutter as Bingo did in the past.Whereas Bingo just concentrated on humour and fun,hippo has gone a step ahead carrying a social message.
Parle(not Parle Agro) also has launched Smart Chips with Aamir Khan running around cities explaining people to be smart and to eat the healthy chips.It also is in similar category,so there is a kind of ‘internal’ competition too for Hippo.
Note : Parle and Parle Agro are not part of a single company but are two separate companies.One simple example is that Bisleri belongs to Parle and Bailey belongs to Parle Agro.Its a similar story to Reliance industries.You guessed it right !
Coming back to Hippo,some days back,i tried Hippo.I liked them but they are not as great as Lays or Bingo but are a bit different.It would take time before people develop a taste for such snacks.
Hippo also have come up with a website HippoFightHunger.com to create additional buzz for the brand.
Ads with social messages hidden in them have always been successful like TATA Tea etc but would it place Hippo alongside other snacks such as Lays,Bingo,Kurkure etc.
That time will tell,meanwhile enjoy Hippo and its adventure.
What Say ?
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Hippo-Fight Hunger,Spread Love…
Parle Agro had launched Hippo sometime back in 2009.Hippo is a brand of wheat munchies(snacks/chips).After launching Hippo back then,Parle Agro has come up with a TV commercial now in Feb 2010. Check out the ad and the views on Hippo here…
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I too liked the advert..it was different and lovable
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Just to Clarify- Parle Products Pvt. Ltd. and Parle Biscuits Pvt. Ltd. (Basically Parle-G wale) are owned by 2 of the Chauhan Brothers- Parle Agro (Bailley wale) a separate entity owned by another Chauhan brother, Prakash &- Bisleri is a third entity owned by another Chauhan brother, RameshParle Products or Parle Biscuits do not own the Bisleri Brand
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Thanks Biren for the clarification ! This was one confusion! Mr Parla East has sorted it out !
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[...] but almost all of them are about the song The Lion Sleeps Tonight and I wanted to find the otherHippo-Fight Hunger,Spread Love | Manmeet Sabharwal's …Parle Agro had launched Hippo sometime back in 2009.Hippo is a brand of wheat [...]
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The ad is as interesting as the product itself .. Even the flavours are very enticing .. 3 cheers from my side!!!
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