Comments on: Godrej GoJiyo-The new Indian Social Media !

By: Paresh@ MBA Colleges in India

Paresh@ MBA Colleges in India — Mon, 10 May 2010 11:48:11 +0000

well did you first see this AD on TV? If yes then probably that defeats the very purpose of the a viral campaign. A viral is normally produced to create buzz online. Though the number of Internet subscribers in India are mere 50mn, and not many of them have access to high speed internet 3D website would still be a difficult platform to market.

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By: radha jain

radha jain — Fri, 07 May 2010 13:18:03 +0000

nice video!http://www.youtube.com/watch?v=Q5JOCsDVWAk&feature=related

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By: consumers india

consumers india — Thu, 25 Mar 2010 09:18:00 +0000

I too signed up with Gojiyo. Looks to be a very good initiative. Can it match Secondlife? Will it succeed? Time only will tell!!

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By: Anshuman

Anshuman — Thu, 25 Mar 2010 08:02:23 +0000

the with and without “www” was an easy one & shd never have happened. They seem to have sorted it out.If gojiyo can bring in the youth to play here (I am not expecting any of the older generation people to participate), then its a massive advertisement proposition. Thats probably the intent of this… as of now… apart from venturing into IT?

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By: Madhavan

Madhavan — Mon, 22 Mar 2010 16:06:34 +0000

Good one Manmeet!.. SEO is surely a sore miss, these guys should have covered it. anyways GoJiyo is the coming of age of the archaic entity that Godrej was , interestingly Godrej ran its re-branding campaign during the inaugural version of IPL , and now with GoJiyo its entered in the social media space in a huge way , virtual world assets and activities have been blogged so much about by Second Life and facebook (read farmville ,fishville) enthusiasts. GoJiyo is India’s first of kind and that’s why can be a game changer , also Godrej is moving on to become a lifestyle brand hence it all the more makes sense.Every one’s been speculating and trying out internet avenues to create brand connect viz Castrol with Cricketnext.com , Axeacademny.com and so on but all of have lost fizz with time. Most companies have as yet have had a very short sighted vision on the usage of internet for brand communication.GoJiyo will take time to get entrenched in the mindspace of the users and hence a IPL is a good time to launch it. Interestingly this also makes me think about the expensive inventory of IPL Ad space that companies buy each yr, 30 odd days of daily dose of 4 hrs of entertainment ! a brand to do humongous things!!!. Godrej has shown the way to use to IPL air time most effectively , Vodofone with its Zoo Zoo had stolen the thunder last time , Airtel with its Sharman Joshi campaigns are doing a good job at it , but these are not game changers, Aircel with its VAS aps actually can be a good step change in changing consumption.

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By: www.rambhai.com

www.rambhai.com — Mon, 22 Mar 2010 08:13:43 +0000

Godrej GoJiyo.com-The new Indian Social Media !…

Now coming to the website,the site looks awesome and quite futuristic.In short its the indian version of secondlife.com.Virtual world as most would know isn’t a new concept. Secondlife which is run by Lindenlabs has been around since mid 2003. Infact s…

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By: Godrej GoJiyo.com-The new Indian Social Media ! | Manmeet … : Read what is Buzzing Around the World

Sun, 21 Mar 2010 17:11:55 +0000

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By: Godrej GoJiyo.com-The new Indian Social Media ! | Manmeet …

Godrej GoJiyo.com-The new Indian Social Media ! | Manmeet … — Sun, 21 Mar 2010 13:31:13 +0000

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