Godrej GoJiyo-The new Indian Social Media !
In the new season of IPL 2010,many companies have come out with commercials on their latest product offerings.Within those ads,one series of teaser ads which stood out was GoJiyo from Godrej.
The ads served the purpose,the buzz was created,people were curious to know what GoJiyo exactly was.Yesterday during the Mumbai Indians vs RCB match,i saw the complete ad for gojiyo.Have a look !
I was highly impressed with the ad and so was my friend.We started to speculate what it exactly was.The concept seemed similar to secondlife.com which was started a few years back and has now become internet’s largest 3D virtual world community.
The ad suggested that atleast.
Now like any normal netizen i just typed http://gojiyo.com/ on my browser.It didn’t open on chrome nor IE.It opened on Firefox.Then i used www.gojiyo.com,it opened on all 3 browsers.People are not used to enter WWW in start of websites these days.Ok no issues,normal technical glitch,it happens.
The second thing which i noticed is was its poor SEO(search engine optimization).I tried various keywords on google.Go Jiyo,gojiyo,gojiyo.com etc etc none gave the site as the first result.All the results talked about GoJiyo.com only but not the actual link.Some results talk about the TV show godrej once sponsored.
NOTE:This post has been written one day after the launch of the website.So at the time of reading,the SEO and other technical glitches may have been resolved.
For a website launch of such stature and concept,initial SEO should have been much much better.I know and hope that it will become much better in days to come.
Now coming to the website,the site looks awesome and quite futuristic.In short its the indian version of secondlife.com.Virtual world as most would know isn’t a new concept. Secondlife which is run by Lindenlabs has been around since mid 2003. Infact since then it has had many competitors as well like Entropia Universe, IMVU, There, Active Worlds and Kaneva. India has always lagged behind when it came to virtual world adoption and the reasons range from the basic issue of bandwidth to the lack of concentrated effort by any international player to penetrate the Indian markets.
But are Indians laggards in social media technology ?
I dont think so.Trends of Facebook,twitter,orkut,buzz suggest otherwise,but Secondlife has not been very succesful here in India.
Coming back to GoJiyo,I went through the whole GoJiyo process and experience.You chose your avatar(male or female).After that you make it unique.Then as usual, you give your details and you are good to go.
After you log in,you enter a simple social networking page with the basic question,”What do you think ?”.A Simple Social Media Page like Facebook or Orkut.Friends,groups,invitations,requests again come to haunt you in it.But the things change when you press the button on the top called,”Enter the 3D world”.
Things changed for me as my browser Google Chrome crashed.It needs some plugin called unity player.
On a serious note,i tried it out in Firefox and it rocks ! Its a whole 3D world all set to be explored.It has game like controls where you control your avatar.You can make it run,walk and even fly.Its in nascent stage right now and needs a lot of work and more online users.It will be fun if many people roam around together in the 3D world.You can use many emotions with your avatar.Its fun.
Some Facts about GoJiyo
- Solaria, Noom,Mauryaprasth,Turqua,SnowFlash and Re-Janm are the parallel worlds where you can play
- Solaria is online at the moment
- Your digital avatars live a life and mingle with various Godrej properties
- An economy called ‘Karmic’ is going to run this world
The question that comes into my mind is why Godrej has entered such a field ? What was the need ? Godrej is diversifying a lot.They had rebranded themselves 2 years back with new values.They were entering new ventures like Godrej Properties,Space etc but now the new surprise(GoJiyo).
Read the third bullet point again.In the 3D world there is constant branding of Godrej.Its colors,its products etc.So may be its just a way to get closer to the customer.e.g.I saw a Cinthol Ad in the virtual cricket stadium.Advertising ?
The idea seems to be,get people to make avatar,then fall in love with it.Make avatar use Godrej products.Who knows people start doing it in the real life ?
Anyways its fun.And makes you feel good.So Go Jiyo.
What Say ?
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Godrej GoJiyo.com-The new Indian Social Media !…
Now coming to the website,the site looks awesome and quite futuristic.In short its the indian version of secondlife.com.Virtual world as most would know isn’t a new concept. Secondlife which is run by Lindenlabs has been around since mid 2003. Infact s…
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Good one Manmeet!.. SEO is surely a sore miss, these guys should have covered it. anyways
GoJiyo is the coming of age of the archaic entity that Godrej was , interestingly Godrej ran its re-branding campaign during the inaugural version of IPL , and now with GoJiyo its entered in the social media space in a huge way , virtual world assets and activities have been blogged so much about by Second Life and facebook (read farmville ,fishville) enthusiasts. GoJiyo is India’s first of kind and that’s why can be a game changer , also Godrej is moving on to become a lifestyle brand hence it all the more makes sense.Every one’s been speculating and trying out internet avenues to create brand connect viz Castrol with Cricketnext.com , Axeacademny.com and so on but all of have lost fizz with time. Most companies have as yet have had a very short sighted vision on the usage of internet for brand communication.GoJiyo will take time to get entrenched in the mindspace of the users and hence a IPL is a good time to launch it. Interestingly this also makes me think about the expensive inventory of IPL Ad space that companies buy each yr, 30 odd days of daily dose of 4 hrs of entertainment ! a brand to do humongous things!!!. Godrej has shown the way to use to IPL air time most effectively , Vodofone with its Zoo Zoo had stolen the thunder last time , Airtel with its Sharman Joshi campaigns are doing a good job at it , but these are not game changers, Aircel with its VAS aps actually can be a good step change in changing consumption.
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the with and without “www” was an easy one & shd never have happened. They seem to have sorted it out.If gojiyo can bring in the youth to play here (I am not expecting any of the older generation people to participate), then its a massive advertisement proposition. Thats probably the intent of this… as of now… apart from venturing into IT?
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I too signed up with Gojiyo. Looks to be a very good initiative. Can it match Secondlife? Will it succeed? Time only will tell!!
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nice video!http://www.youtube.com/watch?v=Q5JOCsDVWAk&feature=related
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well did you first see this AD on TV? If yes then probably that defeats the very purpose of the a viral campaign. A viral is normally produced to create buzz online. Though the number of Internet subscribers in India are mere 50mn, and not many of them have access to high speed internet 3D website would still be a difficult platform to market.
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