Comments on: Brand Ambassador Dilemma : Tiger Woods ?

By: Manmeet

Manmeet — Sun, 28 Feb 2010 07:09:56 +0000

Ya i somewhat agree with you,because he is not playing golf roght now,companies dont see any reason but They still could have backed him up and could have gain tremendous returns on his comeback which they will lose now.Tiger is defintely gonna roar back.

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By: Sukant

Sukant — Sun, 28 Feb 2010 06:56:35 +0000

Brands associated with Tiger due to his golf skills. But now that he is also announced he will not play professional golf till further notice..then brands have no reason to continue to be associated with him. But the only long term point-of-view is if and when he makes a comeback (and i expect that it will be with a bang) then remaining associated with the personality will give back tremendous return. Wat say?

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By: Melvin Lucien

Melvin Lucien — Tue, 19 Jan 2010 03:13:28 +0000

Heya i got to your site by mistake when i was searching bing for something off topic here but i do have say your site is really helpful, like the theme and the content on here…so thanks for me procrastinating from my previous task, lol

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By: Michael Powell

Michael Powell — Mon, 18 Jan 2010 10:04:55 +0000

haha, Tiger is so crazy! I love him.

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By: Sharyl Sukeforth

Sharyl Sukeforth — Fri, 08 Jan 2010 17:44:29 +0000

There are certainly a lot of details like that to take into consideration. That?s a great point to bring up. I offer the thoughts above as general inspiration but clearly there are questions like the one you bring up where the most important thing will be working in honest good faith. I don?t know if best practices have emerged around things like that, but I am sure that your job is clearly identified as a fair game.

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By: Manmeet

Manmeet — Mon, 04 Jan 2010 20:07:42 +0000

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By: K Rahul

K Rahul — Mon, 04 Jan 2010 05:31:46 +0000

This is a nice article which makes us think.

I think it is ‘brand personality’ and that includes many other attributes different than the one which connects with your product. I think in the long run, Accenture will gain because it dissociated with TG at the right time. Since ‘celebrity busting’ (my term would be a common thing now, it helps to carry a ‘legacy’ of dissociating one with busted celebrities. It shows Accenture cares for ‘image’ rather than the ‘face’. It shows Accenture is ‘bold enough’ to show the celebrity the door in case s/he digresses. Your example of even a legendary punch-line of “Just do it!” being ridiculed with “Just did it!” shows the risk of running with fallen tigers.

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By: www.rambhai.com

www.rambhai.com — Tue, 15 Dec 2009 10:58:39 +0000

Brand Ambassador Dilemma : Tiger Woods ?…

Yesterday i read that Accenture has snapped all its ties with Tiger Woods.He has been the brand ambassador of Accenture from past 6 years.He had become the face of Accenture consulting.’High Performance Delivered’ as tagline was used in the ad campaign…

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