http://tmsbiz.com Thu, 05 Aug 2010 06:51:24 +0000 http://backend.userland.com/rss092 en After Hindustan Unilever rocked the 1500 crore water purifier market in India few years ago,they are back.Last time around their TG was not exactly same as that of Eureka Forbes or Kent but this time HUL claim to take customers from right under their noses. Hindustan Unilever has launched the new Pure it named Marvella(interestingly TMSBee’s last post on Pure it was called HUL Pure it-a Marketing Marvel.Inspired ? ).The purifier is claimed to be the first fully automatic waster purifier.This is a big claim as we all assumed that they were already there.And interestingly the USP still remains the...]]> http://tmsbiz.com/marketing/hindustan-unilever-pure-it-marvella/ Pepsi India is about to launch its popular brand Pepsi Max in India.India has already tried,tasted and accepted Pepsi in its two avatars,Pepsi and Diet Pepsi. So whats this Pepsi Max ? First impression was that its a sugar free diet Pepsi in a new bottle but when did a little bit research,TMSBee found out that itdiffers from both its previous avatars.It differs from Pepsi in that it contains phosphoric acid, acesulfame potassium, calcium disodium EDTA, Panax ginseng extract and twice the amount of caffeine. The word Ginseng rings some bells.TATA TiON also boasted of having ginseng and its claimed to be a...]]> http://tmsbiz.com/marketing/pepsi-max-maximum-kick-no-sugar-india/ These days companies are moving to generic domains from the specific ones.As an example a petroleum company is repositioning itself as a energy company or a soft drink company is repositioning itself as a beverage company. Something similar seems to be happening with Horlicks offlate.Their last two products have been Horlicks Nutribar and Horlicks Foodles.Both the products have been positioned as Health products.So is Horlicks moving from being a milk powder(malt based milk additive phew !) based company to being a health products company ? Donno. Lets talk about Horlicks Foodles.TMSBee heard about this brand last year in December,but then...]]> http://tmsbiz.com/marketing/horlicks-foodles-unusual-ad-unusual-product/ In a long time comes a commercial which grabs your attention and makes you wonder what product it features.Anchor White has delivered one such commercial recently. Their latest Cake commercial is real solid literally.While surfing through the TV channels,TMSBee came across this interesting commercial.In the start it didn’t seem to be a toothpaste commercial at all.It seems to be some consumer durable aiming at having a young brand personality,then suddenly comes the twist.The cake shoots off the plate and hits the fridge and leaves a big dent in it and then falls on the floor to break the tiles. Then the door bell rings...]]> http://tmsbiz.com/marketing/anchor-white-toothpaste-commercial-real-solid/ Nissan has finally launched its much awaited car Micra in India.Its a a launch that could intensify price-war in the premium hatchback segment. Micra is Nissan’s first major Indian offering.As a brand,Nissan is not unknown in india.People have seen Nissan cars around.With this latest offering,Nissan is set to become a household name(if micra becomes successful). After the Figos and the Polos,India is all set to check out the new Nissan Micra. In India,people tend to ask first up, how much will it cost ? Micra is aggressively priced between Rs.3.98 lakh and Rs.5.29-lakh which is very competitive.Ford Figo,Volkswagen Polo,Maruti Swift would all feel the heat...]]> http://tmsbiz.com/marketing/nissan-micra-competition-gets-a-tough-touch/ Cadbury’s (or Kraft’s) 5 star has been one such brand which has always been among the top chocolate brands in India.It has been India from the time you remember.Even today an Indian child would love a 5 star even if he has been exposed to the likes of mars,snickers,toblerone etc. 5 Star has always been a well advertised brand.Cadbury’s always treated 5 star at par with dairy milk when it came to advertising.Many brands came and went but could not topple 5 Star from its position.The closest any brand came was Nestle BarOne which was liked by many.Now a days...]]> http://tmsbiz.com/marketing/cadbury-5-star-jo-khaaye-kho-jaaye/ Women’s cosmetic products in India have been marred by the generic Indian mentality i.e. The demand for a fair girl.Fair means white complexioned and nothing else.We Indians can be as racist as the so called ‘racist whites’ else how would you explain the success of fair and lovely for decades.A product like fair and lovely has been able to sell like hot cakes for ages.If a girl is not fair,she would be advised to use fair and lovely,fairever or something similar.On the other hand,It doesn’t matter for guys but for girl it means problem if she isn’t fair(Indian mentality).A fat,ugly and dark...]]> http://tmsbiz.com/marketing/the-new-fem-bleach-range-really-unracist/ Gone are the days when mobile phone was just an instrument to talk to a person away from you while travelling(or mobile). The scenario has changed now.Our latest cellphone boasts of 600Mhz processor,384 MB RAM,upto 32 GB memory card and many more things…. Google Nexus One has a 1 Ghz processor.A speed i thought was just restricted to PC. Why is the mobile becoming so smart ? Mobile is no longer a phone its a companion and the mobile companies are ensuring that they provide you with the required features. The buzz word these days is the ‘App’,short for applications....]]> http://tmsbiz.com/marketing/its-an-app-app-world/ “This post has been written in response to ’suggest a post’ request by Ish(ish-bagga.blogspot.com).” We all have heard/studied/read about the Product Lifecycle(PLC).The concept says that Product like a human being has a finite life.It grows, matures and then dies. Lets take an example.Floppy Disk is no longer available now but it was a hot cake at one time.Even till 2001-02 floppies existed in market.The product just died. Brands on the other hand don’t exactly follow a life cycle.Brands can be immortal unless they commit suicide.Brand and product are closely related.A brand is nothing without a product or service but brand can evolve...]]> http://tmsbiz.com/marketing/do-brands-have-finite-lives-suggest-a-post-series/ When i was doing my MBA in marketing,Intel’s Intel Inside campaign was my favourite campaign of all times.I was in love with the campaign.Many marketing books take it as a case study(on ingredient marketing). Now from past few months,Intel inside has changed to Intel-sponsors of tomorrow.I still miss Intel Inside as such but the new campaign is just awesome. Intel has been aggressive on this new campaign and even ads have been quite visible on Indian channels and even during IPL. The first ad that really came to people’s notice in India was the Ajay Bhatt Ad(Co-Founder of USB) After this...]]> http://tmsbiz.com/marketing/intel-marketeers-of-tomorrow/