TMSBiz-The Marketing Hub

Gone are the days when mobile phone was just an instrument to talk to a person away from you while travelling(or mobile). The scenario has changed now.Our latest cellphone boasts of 600Mhz processor,384 MB RAM,upto 32 GB memory card and many more things…. Google Nexus One has a 1 Ghz processor.A speed i thought was just restricted to PC. Why is the mobile becoming so smart ? Mobile is no longer a phone its a companion and the mobile companies are ensuring that they provide you with the required features. The buzz word these days is the ‘App’,short for applications….

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When i was doing my MBA in marketing,Intel’s Intel Inside campaign was my favourite campaign of all times.I was in love with the campaign.Many marketing books take it as a case study(on ingredient marketing). Now from past few months,Intel inside has changed to Intel-sponsors of tomorrow.I still miss Intel Inside as such but the new campaign is just awesome. Intel has been aggressive on this new campaign and even ads have been quite visible on Indian channels and even during IPL. The first ad that really came to people’s notice in India was the Ajay Bhatt Ad(Co-Founder of USB) After this…

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Apple is back.Apple recently launched its new marvel named iPad.Apple has been famous to create categories for the consumer.First iPod(digital music),then iPhone(super smart phones) now iPad(category ??). iPad is not a laptop,its not just an ebook reader,its not a phone,its not just a music player,its just as Apple calls it the iPad. I own an iPod Touch,the first of such black,single button smart devices by Apple.I am happy with it and use it to the fullest.When i see an iPhone,it just looks the same,same look and feel,same functionality only that it can be used to make calls. Now when i…

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So here it is finally,The Google Phone.Google has named it Nexus One.From past one or two days i was seeing this on many Google ads on different sites including mine. So whats the offering ? Is it just another ‘me-too’ touch phone in the market or is it THE phone we had been waiting for ? If it has Google’s name attached to it,it ought to be good.The initial reviews are good. Analysts say the phone(to be sold directly to consumers) is not expected to dramatically alter the carrier-hardware vendor relationship the industry relies on, nor is it likely to…

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eBay recently came out with their new ad for india.First time when i saw the ad, i just could not understand it. Both the actors in the ad were also not quite familiar.I somehow identified Dr Narottam Puri.I remember watching some of his sports shows on Doordarshan(DD).The other lady Mrs Komal G B Singh is also a DD veteran. There are more in the series,you can watch them here. The ad campaign is different and breaks away from the clutter.It has a retro look and feel.It reminds people of good old DD days with famous DD personalities.It also deliver the ebay…

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Finally the much awaited Windows 7 is out.The reviews are good,ratings are high.Microsoft didn’t leave any stone unturned for the BIG launch.There were ads,conferences,free copies for developers etc etc Lets have a look at this commercial of Windows 7 which came much before its release. Just give attention to words the kid says in the end ,” I am a PC and more happy is coming !” This reminded me the ever going war between PC and MAC depicted mostly in the PC Vs MAC ads from APPLE. After seeing the above ad i was really waiting for the Apple’s response to…

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Few days back i was watching a movie trailer show on a music channel,Suddenly my attention went to the trailer of ‘Blue’.The ad said music in size zero and a flashing pen drive and a Micro-SD card came flying.T-Series has launched music in pen drives (USB) and Micro-SD cards,a first in India. The T Series currently has 3 movies in queue music of which would would be available in pen drives and memory cards.’Blue’,’All the Best’and ‘Main aur Mrs Khanna’ are the 3 movies whose USB’s are available in market. A Pen Drive containing the music of the movie is…

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The above sentence ‘EA Sports – Its in the Game !’ has become a part of my life from past 10 years.My eyes lit up every time i see the EA Sports logo flashing in the white background.I know i am not alone,millions across the world have experienced it. I am talking about it in context of FIFA,the best selling title of Electronic Arts(EA).I have played FIFA from 1998 but mainly from FIFA 2000.Few days back i laid my hands on FIFA 10.A decade of FIFA,a decade of heritage. FIFA series from EA is a heritage.Anyone who loves football is…

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It all started when TIME magazine named YOU the person of the year in 2006.It was all due to the power a normal guy has these days.Facebook,twitter,blogs and YouTube have given us the power to start anything,share anything. This new concept has just not ended here but has gone a lot deeper into the way a product is marketed these days. Companies are using ‘You’,’Me’,Yours’,’us’ as marketing keywords to attract the customer.Every customer is made to feel special. In recent days many companies,majority being high tech companies have come up with campaigns and products highlighting the personal touch. Apple used…

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This is one of the most unusual,outrageous but very interesting marketing campaign i have ever come across. A campaign in which you,if you join,get a chance to break a live office and vent out all the frustration you had against your boss or office. The Offisial Atyachaar is this new campaign launched by MakeMyTrip.com. In a nation where you have seen campaigns like Jaago re etc,we see this new totally different campaign.The campaign is basically to promote the new offering by makemytrip.com called The weekend Breakaways.The tag line is ‘Get out before you burn out’ by all your bosses and…

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