TMSBiz-Tech,Mktng,Sales n Biz

“This post has been written in response to ’suggest a post’ request by Ish(ish-bagga.blogspot.com).” We all have heard/studied/read about the Product Lifecycle(PLC).The concept says that Product like a human being has a finite life.It grows, matures and then dies. Lets take an example.Floppy Disk is no longer available now but it was a hot cake at one time.Even till 2001-02 floppies existed in market.The product just died. Brands on the other hand don’t exactly follow a life cycle.Brands can be immortal unless they commit suicide.Brand and product are closely related.A brand is nothing without a product or service but brand can evolve…

Full Story

This post completes the brand ambassador dilemma trilogy.The previous two BAD 1 and BAD 2 talked about distinct aspects of having a brand ambassador for your brand.The first one dealt with conflicting brands of one ambassador and second dealt with the moral dilemmas associated with the ambassador with a special case of Tiger Woods. The part 3 mainly deals with poor execution,implementation and use of brand ambassador. I will start it with an ad.Just have a look at it After watching the whole ad,you just see Hritik Roshan and that is only what you see in the ad.The ad happens…

Full Story

Once there was a time that a media plan for a big company used to be small precise.These days its huge.Right from all the different targeted channels to social media. One thing that was omnipresent in all the media plans of the past was DD National.TV meant Doordarshan and vice versa. Ad on DD National meant you reach everyone you wanted to reach.The only question was at what time and what show,the ad has to target.Today its the next level of TV advertising.TG (Target Group) selection then channel selection then show selection then time selection (repeat telecast issues) and what not. Today…

Full Story

Yesterday i read that Accenture has snapped all its ties with Tiger Woods.He had been the brand ambassador of Accenture from past 6 years.He had become the face of Accenture consulting.’High Performance Delivered’ as tagline was used in the ad campaigns and Tiger was shown solving his golfing problems in the same way Accenture solves its client problems. Now after a tornado struck Tiger Woods in his personal life and his image has taken a beating,Accenture and other firms associated with him have either snapped ties or are thinking of doing it. But then there are firms like EA Sports…

Full Story

Comment of CEO Dan Bradshaw,Mongoose Cricket on my blog on mongoose cricket T20 bats The comment 1 : Hi Manmeet Thanks for your blog – it was informative and gave a balanced opinion, even better than some journalists who have written articles for newspapers. Can I answer some of your points, but first declare an interest – I am the Chief Executive of Mongoose Cricket. The bat does allow you to hit the ball harder, but you still have to be good enough to hit it in the first place. It is not a magic Harry Potter wand! The other…

Full Story

Anything that has a name and an identity is a Brand.But some names are just not names they become much more than that.Punjab is one such example. When a person hears the word Punjab,a lot and lot of associations start to generate in one’s mind. From mustard fields to the 5 rivers,from music to culture,from people to workmanship,from ego to fights,Different pictures get created in the mind. Like a good brand the meaningful name PUNJAB-Punj Aab-The land of 5 rivers Ravi,Beas,Chenab,Jhelum and Satluj adds to the equity. Punjab is no more just a state,its an ever growing brand. When we…

Full Story

My roomie asked me today evening,”Do you know why clocks always show 10:10 in ads ?” Even we all have noticed all ads of watches and clocks show 10:10. I had read about that something in childhood so recollected a bit but could not remember properly then we started to browse net. First we got very interesting ones (infact funny ones) but no one was close to reality or what i had read years ago.just to share with you some interesting ones. The clock was invented at 10:10 so in honour the time is kept 10:10. It was the time…

Full Story

Human being made processes to help him out,to structure his ways of working.He made processes to reduce his time if the work has to be done again and again. In actual Processes are a good thing to have in a company,organization or even your life but today human has become a bleddy slave of these processes. He is missing the obvious.Our corporate world is stinking of this process problem. 90% of us very often interact with unknown call centre guys and listen to this stuff regularly,”Sir! It will take n hours as per our process to complete.” You say,”arey it…

Full Story

A few days back i heard about this new business segment -The Red Light Racers.This is a business segment defined by Indian bike makers to define new emerging Indian buyers.I was watching a show in which i heard about it.The host made a very interesting point by saying in India we have a lot of traffic plus not so good roads and paucity of space.So many guys who buy these 150 cc + bikes dont get time and space time to test out their bikes. So where do they test the power of their bike? 1) Be awake till 2…

Full Story

I woke up today to a shock ! A shock which actually stuck the cricketing world on 22nd may 2009.Just have a look at the shock. This is a Cricket Bat!!! I have never seen a shock like this This new bat has been launched specially for T20 cricket.It confirms to all MCC standards.According to official website The Mongoose MMi3 Evolutionary step that gives unparalleled attacking advantage Revolutionary design hits faster, harder, further The shot that got you four now gets you six Conforms to MCC Laws 20% more power than a conventional bat 15% more bat speed Sweet spot…

Full Story