TMSBiz-Tech,Mktng,Sales n Biz

In a long time comes a commercial which grabs your attention and makes you wonder what product it features.Anchor White has delivered one such commercial recently. Their latest Cake commercial is real solid literally.While surfing through the TV channels,TMSBee came across this interesting commercial.In the start it didn’t seem to be a toothpaste commercial at all.It seems to be some consumer durable aiming at having a young brand personality,then suddenly comes the twist.The cake shoots off the plate and hits the fridge and leaves a big dent in it and then falls on the floor to break the tiles. Then the door…

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Cadbury’s (or Kraft’s) 5 star has been one such brand which has always been among the top chocolate brands in India.It has been India from the time you remember.Even today an Indian child would love a 5 star even if he has been exposed to the likes of mars,snickers,toblerone etc. 5 Star has always been a well advertised brand.Cadbury’s always treated 5 star at par with dairy milk when it came to advertising.Many brands came and went but could not topple 5 Star from its position.The closest any brand came was Nestle BarOne which was liked by many.Now a days…

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Women’s cosmetic products in India have been marred by the generic Indian mentality i.e. The demand for a fair girl.Fair means white complexioned and nothing else.We Indians can be as racist as the so called ‘racist whites’ else how would you explain the success of fair and lovely for decades.A product like fair and lovely has been able to sell like hot cakes for ages.If a girl is not fair,she would be advised to use fair and lovely,fairever or something similar.On the other hand,It doesn’t matter for guys but for girl it means problem if she isn’t fair(Indian mentality).A fat,ugly and dark…

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Few days back i saw these hoardings in Worli,Mumbai. I looked closely and took a picture of it too. These hoardings looked well designed,colorful and of some luxurious product.But when i saw the product a bit closely.I saw that Soul was a brand of pickles. I could not believe that this actually is an ad for a pickle brand.But after looking at it to the extent that bystanders started to see me with the same expression i was looking at the hoarding,I was confirmed that it is a pickle ad. I came home and searched the net regarding them but…

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In recent times,we have seen a kind of rise in number of lemon based drinks in India.All the beverage makers are moving towards health based drinks as the consumer is demanding that. Coca Cola,Pepsi,Parle Agro all have jumped in the pool with brands Minute Maid Lemon,Nimbooz and LMN respectively. Nimbooz was the first brand that was launched in market which was positioned as natural lemon refresher.I was positioned as asli indian,asli nimbu(Real Indian,Real Lemon). Then came LMN,from the house of Parle Agro,which also positioned it as lemon based refreshing drink. Now few days back,Coca Cola too entered the battle with…

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‘Wow’ is the favorite word of Pepsi these days.Last time around it was ‘Youngistaan’.Now these both words have combined to from ‘Youngistaan ka wow’. The campaign was launched on March 1.There were OOH ads all over the cities,then came the commercial featuring Ranbir Kapoor. Then just 2 3 days back,Pepsi launched the next commercial,Pepsi-The Game featuring Ranbir Kapoor and surprisingly Sanjay Dutt who i thought was content with Ads like Navaratan Tel and Goa Pan Masala . The ad is a teaser to the Pepsi Game which starts soon.The campaign actually features a game in which the customers( or people watching TV)…

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Recently Saffola came up with a new offering called Saffola Arise.As the name sounds,its a Rice brand.Wheat Atta and Rice have become marketers favourite off late.Rice which is a commodity has been branded premium or luxurios by many Basmati Rice companies. Now a new brand Arise.What is it ? Is it Basmati Rice or simple rice ? What is special about it ? These were the questions that came into my mind when i saw the TV Ad for the first time. Arise is a new type of Rice which has low GI content.As per the Company,Its not just Rice,its…

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Today i saw the new ad of Rin and it is some ad.The Ad directly compares Rin and Tide.This is Rin Ad so obviously they have shown Rin much better than Tide. This style of advertising is called Combative advertising. Just have a look at the ad. Poor Quality Regretted The ad is just too direct.There are two ladies.One lady praises Tide(the packet is also shown),suddenly the bus carrying their respective children arrive on the scene.The guy who comes out first has a dull shirt but the guy who comes out next has whitening light shirt and he goes to…

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Parle Agro had launched Hippo sometime back in 2009.Hippo is a brand of wheat munchies(snacks/chips).After launching Hippo back then,Parle Agro has come up with a TV commercial now in Feb 2010. Snacks/Chips as a category has evolved a lot in past few years in terms of advertising.With the likes of Lays,ITC Bingo coming up with interesting ads,Hippo has joined the bandwagon(or the brandwagon). The commercial is nice and features a satire on evil practices in general.With a Bollywood backdrop song,’Pyaar Baant te Chalo’.It ends with a saying that cause of every bad thing in the world happens because of hunger.So eat Hippo,fight…

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Nirma is a heritage brand which has transformed constantly.It has been one of the earliest branded detergent powder in india.As a product it kept on improving in response to the competition and changing customer preferences.Most of us can relate to the ‘NIRMA’  jingle very well. This jingle and positioning has been nearly constant over the years.Nirma as a brand has enjoyed good position in brand awareness and recall.In recent years it has faced a lot of competition.From Wheel to Tide,the list is long. Now few days back,a new Nirma ad has been released.It has the same jingle(unchanged) but the way…

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