TMSBiz-The Marketing Hub

After Hindustan Unilever rocked the 1500 crore water purifier market in India few years ago,they are back.Last time around their TG was not exactly same as that of Eureka Forbes or Kent but this time HUL claim to take customers from right under their noses. Hindustan Unilever has launched the new Pure it named Marvella(interestingly TMSBee’s last post on Pure it was called HUL Pure it-a Marketing Marvel.Inspired ? ).The purifier is claimed to be the first fully automatic waster purifier.This is a big claim as we all assumed that they were already there.And interestingly the USP still remains the…

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3D is the new buzz word these days.Avatar has given this word to the world.Now everything is 3D.People are obsessed with the word.3D games,3D movies,3D videos and now the new entrant in India 3D TV. LG,Samsung,SONY all have begun to aggressively market the new concept.In the ongoing IPL we daily see Akshay Kumar telling us about the LG 3D TV.Samsung also has come up with its commercial for 3D range. SAMSUNG AWESOME 3D commercial SONY too is not far behind. But what exactly is 3D TV ? Is the audience ready for it  ? Is India ready for it ? Do we…

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Revamps and Relaunches have become order of the day.Every company is talking or thinking about them.They are either changing the logos as Videocon did or renaming the old brands to new ones as Maruti did with Zen(renamed Zen to Estilo and put Brand Zen to sleep). Few days back Liril was also revamped to Liril 2000 and the old campaign of Liril(la la la with liril girl) is no more. Now i heard that even Onida is doing away with the famous Devil. According to Livemint.com,Onida is saying Goodbye to its famous Devil due to changing consumer tastes.Onida was always…

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