The new Fem Bleach range – really un’Racist’ ?
Women’s cosmetic products in India have been marred by the generic Indian mentality i.e. The demand for a fair girl.Fair means white complexioned and nothing else.We Indians can be as racist as the so called ‘racist whites’ else how would you explain the success of fair and lovely for decades.A product like fair and lovely has been able to sell like hot cakes for ages.If a girl is not fair,she would be advised to use fair and lovely,fairever or something similar.On the other hand,It doesn’t matter for guys but for girl it means problem if she isn’t fair(Indian mentality).A fat,ugly and dark…
