TMSBiz-The Marketing Hub

Ford has recently come up with their new small car called Figo.Initial reports are good.We see a lot of ads of Ford Figo on TV.There is a feel of freshness to the whole campaign of Figo. Many a times when these giants launch cars in India they go for so called safe methods like hiring popular Brand Ambassadors(Ford did it with Fiesta when they brought Abhishek Bachchan) or they go with flashy zooming ads like what Chevrolet Beat did.But sometimes they miss the point that they need to CONNECT with the customer(read potential customer).They need to tell what the car is all…

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3D is the new buzz word these days.Avatar has given this word to the world.Now everything is 3D.People are obsessed with the word.3D games,3D movies,3D videos and now the new entrant in India 3D TV. LG,Samsung,SONY all have begun to aggressively market the new concept.In the ongoing IPL we daily see Akshay Kumar telling us about the LG 3D TV.Samsung also has come up with its commercial for 3D range. SAMSUNG AWESOME 3D commercial SONY too is not far behind. But what exactly is 3D TV ? Is the audience ready for it  ? Is India ready for it ? Do we…

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Few days back i saw these hoardings in Worli,Mumbai. I looked closely and took a picture of it too. These hoardings looked well designed,colorful and of some luxurious product.But when i saw the product a bit closely.I saw that Soul was a brand of pickles. I could not believe that this actually is an ad for a pickle brand.But after looking at it to the extent that bystanders started to see me with the same expression i was looking at the hoarding,I was confirmed that it is a pickle ad. I came home and searched the net regarding them but…

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