TMSBiz-Tech,Mktng,Sales n Biz

In recent times,we have seen a kind of rise in number of lemon based drinks in India.All the beverage makers are moving towards health based drinks as the consumer is demanding that. Coca Cola,Pepsi,Parle Agro all have jumped in the pool with brands Minute Maid Lemon,Nimbooz and LMN respectively. Nimbooz was the first brand that was launched in market which was positioned as natural lemon refresher.I was positioned as asli indian,asli nimbu(Real Indian,Real Lemon). Then came LMN,from the house of Parle Agro,which also positioned it as lemon based refreshing drink. Now few days back,Coca Cola too entered the battle with…

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‘Wow’ is the favorite word of Pepsi these days.Last time around it was ‘Youngistaan’.Now these both words have combined to from ‘Youngistaan ka wow’. The campaign was launched on March 1.There were OOH ads all over the cities,then came the commercial featuring Ranbir Kapoor. Then just 2 3 days back,Pepsi launched the next commercial,Pepsi-The Game featuring Ranbir Kapoor and surprisingly Sanjay Dutt who i thought was content with Ads like Navaratan Tel and Goa Pan Masala . The ad is a teaser to the Pepsi Game which starts soon.The campaign actually features a game in which the customers( or people watching TV)…

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Videocon is creating a lot of buzz off late.First new logo then then D2H then mobile and now mobile services.Videocon has become the 13th mobile operator in India.There was a time when people just knew Airtel and Hutch(Orange) or at max Reliance(for CDMA) but now times have changed.Competition is intense. But will number 13 prove lucky for Videocon ? The Videocon Group launched GSM services in Chennai on Thursday. The company plans to roll out services in 100 cities and towns in the next 100 days and be a pan-India player by the end of September. One interesting thing that…

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In the new season of IPL 2010,many companies have come out with  commercials on their latest product offerings.Within those ads,one series of teaser ads which stood out was GoJiyo from Godrej. The ads served the purpose,the buzz was created,people were curious to know what GoJiyo exactly was.Yesterday during the Mumbai Indians vs RCB match,i saw the complete ad for gojiyo.Have a look ! I was highly impressed with the ad and so was my friend.We started to speculate what it exactly was.The concept seemed similar to secondlife.com which was started a few years back and has now become internet’s largest 3D virtual…

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This post completes the brand ambassador dilemma trilogy.The previous two BAD 1 and BAD 2 talked about distinct aspects of having a brand ambassador for your brand.The first one dealt with conflicting brands of one ambassador and second dealt with the moral dilemmas associated with the ambassador with a special case of Tiger Woods. The part 3 mainly deals with poor execution,implementation and use of brand ambassador. I will start it with an ad.Just have a look at it After watching the whole ad,you just see Hritik Roshan and that is only what you see in the ad.The ad happens…

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Recently Saffola came up with a new offering called Saffola Arise.As the name sounds,its a Rice brand.Wheat Atta and Rice have become marketers favourite off late.Rice which is a commodity has been branded premium or luxurios by many Basmati Rice companies. Now a new brand Arise.What is it ? Is it Basmati Rice or simple rice ? What is special about it ? These were the questions that came into my mind when i saw the TV Ad for the first time. Arise is a new type of Rice which has low GI content.As per the Company,Its not just Rice,its…

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Whenever i used to think of Trucks,I used to think of the picture below and i bet many would think of a similar picture in their mind for a typical Indian Truck. These trucks were good,served the purpose but were very basic.They served the purpose but that was it.They didn’t have their own bodies,just the chasis.The trucks were not very powerful.Many a times going on the highway,i remember seeing Trucks upturned due to the load.And when i used to see the trucks used in the other countries like US or European,i used to realize how old models were we using(The…

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