TMSBiz-Tech,Mktng,Sales n Biz

Today i saw the new ad of Rin and it is some ad.The Ad directly compares Rin and Tide.This is Rin Ad so obviously they have shown Rin much better than Tide. This style of advertising is called Combative advertising. Just have a look at the ad. Poor Quality Regretted The ad is just too direct.There are two ladies.One lady praises Tide(the packet is also shown),suddenly the bus carrying their respective children arrive on the scene.The guy who comes out first has a dull shirt but the guy who comes out next has whitening light shirt and he goes to…

Full Story

Once there was a time that a media plan for a big company used to be small precise.These days its huge.Right from all the different targeted channels to social media. One thing that was omnipresent in all the media plans of the past was DD National.TV meant Doordarshan and vice versa. Ad on DD National meant you reach everyone you wanted to reach.The only question was at what time and what show,the ad has to target.Today its the next level of TV advertising.TG (Target Group) selection then channel selection then show selection then time selection (repeat telecast issues) and what not. Today…

Full Story

Parle Agro had launched Hippo sometime back in 2009.Hippo is a brand of wheat munchies(snacks/chips).After launching Hippo back then,Parle Agro has come up with a TV commercial now in Feb 2010. Snacks/Chips as a category has evolved a lot in past few years in terms of advertising.With the likes of Lays,ITC Bingo coming up with interesting ads,Hippo has joined the bandwagon(or the brandwagon). The commercial is nice and features a satire on evil practices in general.With a Bollywood backdrop song,’Pyaar Baant te Chalo’.It ends with a saying that cause of every bad thing in the world happens because of hunger.So eat Hippo,fight…

Full Story

Many a times branding,marketing and advertising might just not only be for profits,bottomlines,sales etc.It can also be for some cause.Aircel recently partnered with WWF for ‘Save Our Tigers’ social media campaign.I saw the ad for the campaign 2-3 days back and I just loved it. It is in a form of simple but effective story.A cub is being shown alone waiting for its mother who might just not return from the forest.The number 1411 in the end leaves a mark. Tiger is our national animal.It has been my favorite animal from the time i remember.Recently i went to Sanjay Gandhi…

Full Story