TMSBiz-Tech,Mktng,Sales n Biz

Apple is back.Apple recently launched its new marvel named iPad.Apple has been famous to create categories for the consumer.First iPod(digital music),then iPhone(super smart phones) now iPad(category ??). iPad is not a laptop,its not just an ebook reader,its not a phone,its not just a music player,its just as Apple calls it the iPad. I own an iPod Touch,the first of such black,single button smart devices by Apple.I am happy with it and use it to the fullest.When i see an iPhone,it just looks the same,same look and feel,same functionality only that it can be used to make calls. Now when i…

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There was a time when phone meant a landline handset lying in a corner of your house.Service,network were terms not heard of.Over the years the things have changed drastically and today we have dozens of new mobile players fighting for your personal handset . Now the consumer is not restricted to just an Airtel or a Vodafone but he/she has choices.In recent past many new players have entered the market with a bang. TATA Docomo,Aircel,Virgin,MTS entered the market in recent past (2008-2009) and gave a consumer the ‘choice’.The price wars started.1p/sec,1/2p/sec etc etc were terms used in daily conversations. Now yet again…

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PAL(Premier Automobiles Limited) has decided to make a comeback.PAL as a company has a long history in India.Their Padmini(Popularly known as Fiat),NE etc were part of Indian roads not so long ago,but today only cities like Mumbai have a PAL product on roads that too in a form of Taxi. In my last post on PAL,I had discussed how PAL had caused poor brand image for Fiat in India which is still bothering Fiat a lot.But what about PAL as a brand ? Where were they ? What were they doing all these years ? I don’t know about that…

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So here it is finally,The Google Phone.Google has named it Nexus One.From past one or two days i was seeing this on many Google ads on different sites including mine. So whats the offering ? Is it just another ‘me-too’ touch phone in the market or is it THE phone we had been waiting for ? If it has Google’s name attached to it,it ought to be good.The initial reviews are good. Analysts say the phone(to be sold directly to consumers) is not expected to dramatically alter the carrier-hardware vendor relationship the industry relies on, nor is it likely to…

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Nirma is a heritage brand which has transformed constantly.It has been one of the earliest branded detergent powder in india.As a product it kept on improving in response to the competition and changing customer preferences.Most of us can relate to the ‘NIRMA’  jingle very well. This jingle and positioning has been nearly constant over the years.Nirma as a brand has enjoyed good position in brand awareness and recall.In recent years it has faced a lot of competition.From Wheel to Tide,the list is long. Now few days back,a new Nirma ad has been released.It has the same jingle(unchanged) but the way…

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eBay recently came out with their new ad for india.First time when i saw the ad, i just could not understand it. Both the actors in the ad were also not quite familiar.I somehow identified Dr Narottam Puri.I remember watching some of his sports shows on Doordarshan(DD).The other lady Mrs Komal G B Singh is also a DD veteran. There are more in the series,you can watch them here. The ad campaign is different and breaks away from the clutter.It has a retro look and feel.It reminds people of good old DD days with famous DD personalities.It also deliver the ebay…

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