TMSBiz-Tech,Mktng,Sales n Biz

In a long time comes a commercial which grabs your attention and makes you wonder what product it features.Anchor White has delivered one such commercial recently. Their latest Cake commercial is real solid literally.While surfing through the TV channels,TMSBee came across this interesting commercial.In the start it didn’t seem to be a toothpaste commercial at all.It seems to be some consumer durable aiming at having a young brand personality,then suddenly comes the twist.The cake shoots off the plate and hits the fridge and leaves a big dent in it and then falls on the floor to break the tiles. Then the door…

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Nissan has finally launched its much awaited car Micra in India.Its a a launch that could intensify price-war in the premium hatchback segment. Micra is Nissan’s first major Indian offering.As a brand,Nissan is not unknown in india.People have seen Nissan cars around.With this latest offering,Nissan is set to become a household name(if micra becomes successful). After the Figos and the Polos,India is all set to check out the new Nissan Micra. In India,people tend to ask first up, how much will it cost ? Micra is aggressively priced between Rs.3.98 lakh and Rs.5.29-lakh which is very competitive.Ford Figo,Volkswagen Polo,Maruti Swift would all feel the heat…

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Cadbury’s (or Kraft’s) 5 star has been one such brand which has always been among the top chocolate brands in India.It has been India from the time you remember.Even today an Indian child would love a 5 star even if he has been exposed to the likes of mars,snickers,toblerone etc. 5 Star has always been a well advertised brand.Cadbury’s always treated 5 star at par with dairy milk when it came to advertising.Many brands came and went but could not topple 5 Star from its position.The closest any brand came was Nestle BarOne which was liked by many.Now a days…

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Women’s cosmetic products in India have been marred by the generic Indian mentality i.e. The demand for a fair girl.Fair means white complexioned and nothing else.We Indians can be as racist as the so called ‘racist whites’ else how would you explain the success of fair and lovely for decades.A product like fair and lovely has been able to sell like hot cakes for ages.If a girl is not fair,she would be advised to use fair and lovely,fairever or something similar.On the other hand,It doesn’t matter for guys but for girl it means problem if she isn’t fair(Indian mentality).A fat,ugly and dark…

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Gone are the days when mobile phone was just an instrument to talk to a person away from you while travelling(or mobile). The scenario has changed now.Our latest cellphone boasts of 600Mhz processor,384 MB RAM,upto 32 GB memory card and many more things…. Google Nexus One has a 1 Ghz processor.A speed i thought was just restricted to PC. Why is the mobile becoming so smart ? Mobile is no longer a phone its a companion and the mobile companies are ensuring that they provide you with the required features. The buzz word these days is the ‘App’,short for applications….

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“This post has been written in response to ’suggest a post’ request by Ish(ish-bagga.blogspot.com).” We all have heard/studied/read about the Product Lifecycle(PLC).The concept says that Product like a human being has a finite life.It grows, matures and then dies. Lets take an example.Floppy Disk is no longer available now but it was a hot cake at one time.Even till 2001-02 floppies existed in market.The product just died. Brands on the other hand don’t exactly follow a life cycle.Brands can be immortal unless they commit suicide.Brand and product are closely related.A brand is nothing without a product or service but brand can evolve…

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When i was doing my MBA in marketing,Intel’s Intel Inside campaign was my favourite campaign of all times.I was in love with the campaign.Many marketing books take it as a case study(on ingredient marketing). Now from past few months,Intel inside has changed to Intel-sponsors of tomorrow.I still miss Intel Inside as such but the new campaign is just awesome. Intel has been aggressive on this new campaign and even ads have been quite visible on Indian channels and even during IPL. The first ad that really came to people’s notice in India was the Ajay Bhatt Ad(Co-Founder of USB) After this…

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I recently saw this new ad campaign of Volkswagen Polo.I was like WOW.The ads are very fresh.After Figo coming out with interesting ads highlighting the features of their car,Polo has taken a step ahead and has actually demonstrated the features of the car in a fun manner. The ads are customer oriented.Whenever a new car(or product) is launched a potential customer has a lot of unanswered questions in his mind. What is the mileage ? What are the safety measures ? What are the specs ? What are the extra features in this car ? Rather than just building a…

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Ford has recently come up with their new small car called Figo.Initial reports are good.We see a lot of ads of Ford Figo on TV.There is a feel of freshness to the whole campaign of Figo. Many a times when these giants launch cars in India they go for so called safe methods like hiring popular Brand Ambassadors(Ford did it with Fiesta when they brought Abhishek Bachchan) or they go with flashy zooming ads like what Chevrolet Beat did.But sometimes they miss the point that they need to CONNECT with the customer(read potential customer).They need to tell what the car is all…

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3D is the new buzz word these days.Avatar has given this word to the world.Now everything is 3D.People are obsessed with the word.3D games,3D movies,3D videos and now the new entrant in India 3D TV. LG,Samsung,SONY all have begun to aggressively market the new concept.In the ongoing IPL we daily see Akshay Kumar telling us about the LG 3D TV.Samsung also has come up with its commercial for 3D range. SAMSUNG AWESOME 3D commercial SONY too is not far behind. But what exactly is 3D TV ? Is the audience ready for it  ? Is India ready for it ? Do we…

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