TMSBiz-Tech,Mktng,Sales n Biz

Yesterday i read that Accenture has snapped all its ties with Tiger Woods.He had been the brand ambassador of Accenture from past 6 years.He had become the face of Accenture consulting.’High Performance Delivered’ as tagline was used in the ad campaigns and Tiger was shown solving his golfing problems in the same way Accenture solves its client problems. Now after a tornado struck Tiger Woods in his personal life and his image has taken a beating,Accenture and other firms associated with him have either snapped ties or are thinking of doing it. But then there are firms like EA Sports…

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Recently Dish TV launched two new ads featuring Shahrukh Khan.Both Ads have emotional touch to them.Dish TV is a brand which keeps on coming with new ads very now and then. In past few months there have been at least 3 to 4 ads featuring SRK.In all past ads Dish basically banked on the same tagline and positioning,”Dish TV is the biggest DTH service in India,No 1″ .SRK was used to deliver this line in some manner. But these 2 ads are totally different.The ads are a bit like Airtel Ads.A bit emotional and in upper league.Dish TV ads were never in the…

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