TMSBiz-Tech,Mktng,Sales n Biz

Dalda has been a big brand in india from past 7 decades.Dalda was a brand of vanaspati ‘ghee’.A vanaspati is basically mixture of vegetable oils that have been converted to solid form by the addition of hydrogen. Dalda was basically used as a cheaper subsitute to the original ghee(clarified butter) which is inseparable from our Indian cuisine.People who couldn’t afford ghee used dalda instead. In fact Dalda became synonymous with vanaspati.Dalda meant vanaspati and vanaspati meant dalda. I even heard that people used to refer any general cheaper substitute as Dalda.e.g.any cheaper brand for any product would loosely be referred to as…

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Few days back Videocon entered the DTH market.It was on the cards from long time.People were speculating about it from the time Videocon had repositioned itself. From few days Videocon had been giving print ads about the new service.Now some points that came into my mind on seeing the ads.It didnt look like a Videocon product.Except for the name Videocon d2h.There is nothing ‘Videocon’ about it.Why ? 1) There is no sign of the new Videocon logo 2) The whole color scheme of the ad is purple/violet  instead of the new green color scheme used in the whole repositioning campaign. A company…

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From past few days we have been seeing ads of Mahindra scooters on TV.Initially it was Rodeo then came Duro. Mahindra 2 Wheelers(Business Unit) has 3 products in its stable.Flyte being the third apart from the above two. Mahindra had actually acquired Kinetic in 2008.Flyte was originally a Kinetic product which has been retained.I liked the Rodeo ad very much.The rodeo has been positioned as a power scooter.It is shown as an alternative to a motorcycle which is assumed to be powerful. A few years back scooters were the obvious choice in India but the things changed when Bikes became the favorites Honda Activa and few other…

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People talk a lot about Harley Davidson and how big it is as a Cult brand.I have seen and read case studies on it in my course.But whenever i read about Harley,one brand related to India comes to my mind i.e. Bullet motorcycles from Royal Enfield. Royal Enfield started as a British Brand of motorcycles in 1890.In 1955 Enfield of India started assembling Bullet motorcycles under licence from UK components, and by 1962 were manufacturing complete bikes. The original company dissolved in 1971, but Enfield of India, based in Chennai, continued, and bought the rights to use the Royal Enfield name in 1995. Royal Enfield…

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Bajaj is one brand which is known by any single person living in India.Its brand awareness can only be matched by the likes of  TATA,Maruti etc. Every indian belonging to any class or group knows about bajaj.Bajaj has a heritage which has served generations. It has given many sub brands to India-From Chetak,Priya,Super to Pulsar,Discover,Platina. I still remember the lyrics of this ad by heart. Hamara Bajaj (Old) This ad is close to everyones heart.Bajaj had a monopoly in 2 wheeler markets at this time.And Chetak was every one’s choice .But then things changed and other players started to come….

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