TMSBiz-Tech,Mktng,Sales n Biz

FIAT is the 6th largest car maker in the world.Its based in Italy.Its a brand that is well known around the world.Its present in many countries including India. FIAT has had a very strange relationship with India.We all do remember the Premier Padmini which was on roads till 2000.Even today majority of the TAXI’s in Mumbai are Padmini. Premier Padmini is a word that sounds a little lesser known and lesser recognized.Many would think,Which Padmini,Which premier car is he talking about ? Now when i say majority of the TAXIs in Mumbai are FIATs it makes a lot more sense. Both…

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The Vodafone ZooZoos have become part of our lives in one way or the other.We keep seeing them on TV, Facebook or hoardings etc.But now get ready to see them on your T-Shirts,Mugs,beds,accessories and even bathrooms. Vodafone and Shopper Stop have launched the all new ZooZoo merchandise.We were not seeing much of ZooZoos ads from some time but this is a new campaign involving them. The price of the merchandise has been kept very nominal.E.g.The price of a ZooZoo T-shirt is Rs 299.A discount of 10% is also offered to existing Vodafone customers. This is an excellent way to connect…

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Finally the much awaited Windows 7 is out.The reviews are good,ratings are high.Microsoft didn’t leave any stone unturned for the BIG launch.There were ads,conferences,free copies for developers etc etc Lets have a look at this commercial of Windows 7 which came much before its release. Just give attention to words the kid says in the end ,” I am a PC and more happy is coming !” This reminded me the ever going war between PC and MAC depicted mostly in the PC Vs MAC ads from APPLE. After seeing the above ad i was really waiting for the Apple’s response to…

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I was working on my laptop and talking to my dad about something,suddenly on TV i heard an ad that made me stop everything and watch it.I watched the ad as if the model in the ad was telling my story. Let us watch the ad. I have lived in many cities across india and where ever i went this problem was always there.Before every damn EPL match i had to call my cable guy to switch to ESPN or Star Sports. This was one of the biggest reasons that my parents had switched to a DTH.Whenever i came home…

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Few days back i was watching a movie trailer show on a music channel,Suddenly my attention went to the trailer of ‘Blue’.The ad said music in size zero and a flashing pen drive and a Micro-SD card came flying.T-Series has launched music in pen drives (USB) and Micro-SD cards,a first in India. The T Series currently has 3 movies in queue music of which would would be available in pen drives and memory cards.’Blue’,’All the Best’and ‘Main aur Mrs Khanna’ are the 3 movies whose USB’s are available in market. A Pen Drive containing the music of the movie is…

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Recently TATA Indicom launched a new plan called Pay Per Call Plan(PPCP).The main point of the plan is that it is a pay per call plan and not pay per minute or some duration plan.No matter how long you talk,you pay just one rupee.The plan sounds superb.But is it ? Look at the ad above.It clearly says ‘End of counting minutes.Keep Talking’, I was very impressed by the plan on the first look.I thought TATA is creating waves in the telecom sector,first TATA Docomo pay per second,now pay per call by TATA Indicom. Then things changed when i was asked…

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The above sentence ‘EA Sports – Its in the Game !’ has become a part of my life from past 10 years.My eyes lit up every time i see the EA Sports logo flashing in the white background.I know i am not alone,millions across the world have experienced it. I am talking about it in context of FIFA,the best selling title of Electronic Arts(EA).I have played FIFA from 1998 but mainly from FIFA 2000.Few days back i laid my hands on FIFA 10.A decade of FIFA,a decade of heritage. FIFA series from EA is a heritage.Anyone who loves football is…

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It all started when TIME magazine named YOU the person of the year in 2006.It was all due to the power a normal guy has these days.Facebook,twitter,blogs and YouTube have given us the power to start anything,share anything. This new concept has just not ended here but has gone a lot deeper into the way a product is marketed these days. Companies are using ‘You’,’Me’,Yours’,’us’ as marketing keywords to attract the customer.Every customer is made to feel special. In recent days many companies,majority being high tech companies have come up with campaigns and products highlighting the personal touch. Apple used…

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