TMSBiz-Tech,Mktng,Sales n Biz

Marketing Research is such a thing that each company claims to do (honestly or not but yes claims) before launching any product or service or after launching or during relaunch or revitalizing. Before and after new Ad campaigns. Customer Satisfaction Research,Segmentation Positioning………….. In short Marketing Research is an activity that is(or can be) done at any point in a company. I am involved in one these days. When you decide to do MBA in Marketing this is one word(actually 2) which you keep on listening and saying or studying. Now Marketing Research is mainly getting data directly from customers through…

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I hope that all the people who are reading this blog right now had eaten crax in their childhood I am talking about those same CRAX round corn rings in red packet!! At the time i am talking there were just two snacks one was uncle chips and other CRAX.All my friends used to enjoy CRAX.I still remember taking 5 rings and putting them in my fingers like rings and eating them one by one. All was going fine then Ruffles(now lays ) came.Uncle Chips and CRAX had a big big competition lined up in front of them.Many of us…

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What is a brand ambassador ? A brand ambassodor is a person ,celebrity ,a known person or simply a person who promotes a brand.Normally brand ambassadors are people who are famous and have large fan following. We all know whats a brand ambassador.Daily we see Dhoni feauturing in n number of ads or shahrukh selling a lot many things.Apna Sachin Aila!!!! So many of them Fim Stars,Cricketers,players,Rakhi Sawants(also) and many others feature in number of ads.A brand ambassador is chosen to give a product a face,to make people associate the brand with the celebrity. Its a nice technique.Shahrukh Khan is…

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