TMSBiz-Tech,Mktng,Sales n Biz

Yesterday i read that Accenture has snapped all its ties with Tiger Woods.He had been the brand ambassador of Accenture from past 6 years.He had become the face of Accenture consulting.’High Performance Delivered’ as tagline was used in the ad campaigns and Tiger was shown solving his golfing problems in the same way Accenture solves its client problems. Now after a tornado struck Tiger Woods in his personal life and his image has taken a beating,Accenture and other firms associated with him have either snapped ties or are thinking of doing it. But then there are firms like EA Sports…

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Recently Dish TV launched two new ads featuring Shahrukh Khan.Both Ads have emotional touch to them.Dish TV is a brand which keeps on coming with new ads very now and then. In past few months there have been at least 3 to 4 ads featuring SRK.In all past ads Dish basically banked on the same tagline and positioning,”Dish TV is the biggest DTH service in India,No 1″ .SRK was used to deliver this line in some manner. But these 2 ads are totally different.The ads are a bit like Airtel Ads.A bit emotional and in upper league.Dish TV ads were never in the…

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Dalda has been a big brand in india from past 7 decades.Dalda was a brand of vanaspati ‘ghee’.A vanaspati is basically mixture of vegetable oils that have been converted to solid form by the addition of hydrogen. Dalda was basically used as a cheaper subsitute to the original ghee(clarified butter) which is inseparable from our Indian cuisine.People who couldn’t afford ghee used dalda instead. In fact Dalda became synonymous with vanaspati.Dalda meant vanaspati and vanaspati meant dalda. I even heard that people used to refer any general cheaper substitute as Dalda.e.g.any cheaper brand for any product would loosely be referred to as…

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Few days back Videocon entered the DTH market.It was on the cards from long time.People were speculating about it from the time Videocon had repositioned itself. From few days Videocon had been giving print ads about the new service.Now some points that came into my mind on seeing the ads.It didnt look like a Videocon product.Except for the name Videocon d2h.There is nothing ‘Videocon’ about it.Why ? 1) There is no sign of the new Videocon logo 2) The whole color scheme of the ad is purple/violet  instead of the new green color scheme used in the whole repositioning campaign. A company…

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From past few days we have been seeing ads of Mahindra scooters on TV.Initially it was Rodeo then came Duro. Mahindra 2 Wheelers(Business Unit) has 3 products in its stable.Flyte being the third apart from the above two. Mahindra had actually acquired Kinetic in 2008.Flyte was originally a Kinetic product which has been retained.I liked the Rodeo ad very much.The rodeo has been positioned as a power scooter.It is shown as an alternative to a motorcycle which is assumed to be powerful. A few years back scooters were the obvious choice in India but the things changed when Bikes became the favorites Honda Activa and few other…

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People talk a lot about Harley Davidson and how big it is as a Cult brand.I have seen and read case studies on it in my course.But whenever i read about Harley,one brand related to India comes to my mind i.e. Bullet motorcycles from Royal Enfield. Royal Enfield started as a British Brand of motorcycles in 1890.In 1955 Enfield of India started assembling Bullet motorcycles under licence from UK components, and by 1962 were manufacturing complete bikes. The original company dissolved in 1971, but Enfield of India, based in Chennai, continued, and bought the rights to use the Royal Enfield name in 1995. Royal Enfield…

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Bajaj is one brand which is known by any single person living in India.Its brand awareness can only be matched by the likes of  TATA,Maruti etc. Every indian belonging to any class or group knows about bajaj.Bajaj has a heritage which has served generations. It has given many sub brands to India-From Chetak,Priya,Super to Pulsar,Discover,Platina. I still remember the lyrics of this ad by heart. Hamara Bajaj (Old) This ad is close to everyones heart.Bajaj had a monopoly in 2 wheeler markets at this time.And Chetak was every one’s choice .But then things changed and other players started to come….

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FIAT is the 6th largest car maker in the world.Its based in Italy.Its a brand that is well known around the world.Its present in many countries including India. FIAT has had a very strange relationship with India.We all do remember the Premier Padmini which was on roads till 2000.Even today majority of the TAXI’s in Mumbai are Padmini. Premier Padmini is a word that sounds a little lesser known and lesser recognized.Many would think,Which Padmini,Which premier car is he talking about ? Now when i say majority of the TAXIs in Mumbai are FIATs it makes a lot more sense. Both…

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The Vodafone ZooZoos have become part of our lives in one way or the other.We keep seeing them on TV, Facebook or hoardings etc.But now get ready to see them on your T-Shirts,Mugs,beds,accessories and even bathrooms. Vodafone and Shopper Stop have launched the all new ZooZoo merchandise.We were not seeing much of ZooZoos ads from some time but this is a new campaign involving them. The price of the merchandise has been kept very nominal.E.g.The price of a ZooZoo T-shirt is Rs 299.A discount of 10% is also offered to existing Vodafone customers. This is an excellent way to connect…

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Finally the much awaited Windows 7 is out.The reviews are good,ratings are high.Microsoft didn’t leave any stone unturned for the BIG launch.There were ads,conferences,free copies for developers etc etc Lets have a look at this commercial of Windows 7 which came much before its release. Just give attention to words the kid says in the end ,” I am a PC and more happy is coming !” This reminded me the ever going war between PC and MAC depicted mostly in the PC Vs MAC ads from APPLE. After seeing the above ad i was really waiting for the Apple’s response to…

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