In a long time comes a commercial which grabs your attention and makes you wonder what product it features.Anchor White has delivered one such commercial recently. Their latest Cake commercial is real solid literally.While surfing through the TV channels,TMSBee came across this interesting commercial.In the start it didn’t seem to be a toothpaste commercial at all.It seems to …
Nissan has finally launched its much awaited car Micra in India.Its a a launch that could intensify price-war in the premium hatchback segment. Micra is Nissan’s first major Indian offering.As a brand,Nissan is not unknown in india.People have seen Nissan cars around.With this latest offering,Nissan is set to become a household name(if micra becomes successful). After the Figos and the …
Cadbury’s (or Kraft’s) 5 star has been one such brand which has always been among the top chocolate brands in India.It has been India from the time you remember.Even today an Indian child would love a 5 star even if he has been exposed to the likes of mars,snickers,toblerone etc. 5 Star has always been a …
Women’s cosmetic products in India have been marred by the generic Indian mentality i.e. The demand for a fair girl.Fair means white complexioned and nothing else.We Indians can be as racist as the so called ‘racist whites’ else how would you explain the success of fair and lovely for decades.A product like fair and lovely has been …
Gone are the days when mobile phone was just an instrument to talk to a person away from you while travelling(or mobile). The scenario has changed now.Our latest cellphone boasts of 600Mhz processor,384 MB RAM,upto 32 GB memory card and many more things…. Google Nexus One has a 1 Ghz processor.A speed i thought was just restricted …
“This post has been written in response to ’suggest a post’ request by Ish(ish-bagga.blogspot.com).” We all have heard/studied/read about the Product Lifecycle(PLC).The concept says that Product like a human being has a finite life.It grows, matures and then dies. Lets take an example.Floppy Disk is no longer available now but it was a hot cake at one time.Even till …
When i was doing my MBA in marketing,Intel’s Intel Inside campaign was my favourite campaign of all times.I was in love with the campaign.Many marketing books take it as a case study(on ingredient marketing). Now from past few months,Intel inside has changed to Intel-sponsors of tomorrow.I still miss Intel Inside as such but the new campaign …
I recently saw this new ad campaign of Volkswagen Polo.I was like WOW.The ads are very fresh.After Figo coming out with interesting ads highlighting the features of their car,Polo has taken a step ahead and has actually demonstrated the features of the car in a fun manner. The ads are customer oriented.Whenever a new car(or product) …
Ford has recently come up with their new small car called Figo.Initial reports are good.We see a lot of ads of Ford Figo on TV.There is a feel of freshness to the whole campaign of Figo. Many a times when these giants launch cars in India they go for so called safe methods like hiring popular Brand Ambassadors(Ford …
3D is the new buzz word these days.Avatar has given this word to the world.Now everything is 3D.People are obsessed with the word.3D games,3D movies,3D videos and now the new entrant in India 3D TV. LG,Samsung,SONY all have begun to aggressively market the new concept.In the ongoing IPL we daily see Akshay Kumar telling us about the LG …
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